From software to analytics and beyond, many companies spend significant resources measuring and tracking their top-of-funnel activities. And that’s great, because the top of the funnel is essential for generating quality leads and it only becomes more effective when decisions are backed by data. But it’s not so great when they neglect the bottom of the funnel — you know, the part that’s crucial for generating revenue.
As the Sales Operations Manager at Proposify, Colin's all about enabling our sales superstars to do what they do best: sell. He ensures our sales team has consistent processes to follow and makes sure data flows seamlessly across platforms, all while constantly experimenting and testing ideas to make the process even better. He provides insights and trends across our revenue team in order to make data-backed decisions. When he’s not crunching numbers, you can find him travelling the globe one country at a time.
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“We’re not closing. We’re falling short of quotas. We’re missing sales targets.”
Let’s face it—every sales team hits roadblocks. Whether they’re most prevalent when you’re generating leads, doing outreach, or sending proposals, they can slow your sales cycle to a halt. While it takes time to find and implement a solution, the good news is that you already have the tools you need to get back on track.
Think about it. Thanks to your CRM and other tools, you generate a massive amount of sales data every single day. By digging into that data, you can uncover insights into the issues standing in your way. And with the right approach, you can leverage sales analytics to help your entire organization shine.