Is 2019 the year of the scammer? It sure feels like it, with real-time unravelings including author Dan Mallory and the college admissions scandal, and documentaries deep-diving into past deceptions like Fyre Festival, boy band impresarios, and Elizabeth Holmes’ Theranos. Even phone swindles and internet phishing are making a comeback. What does this mean for sales teams? Building trust with prospects is more important than ever.