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Previewhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Section%201.svgSOP 2025 - Section 1SOP 2025 - Section 1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Proposal%20Structure%20-%20Interactive%20Pricing.pngA statistic for the increase in close rate in a proposal when it includes an interactive pricing table.SOP 2025 - Proposal Structure - Interactive Pricinghttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/VisibilityRounded2.svgVisibilityRounded2VisibilityRounded2https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Create%20Icon.svgSOP 2026 - Proposal Journey - Create IconSOP 2026 - Proposal Journey - Create Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Close%20the%20Deal%20-%20Signing%20Before%20Sending.pngAn electronic signature window and a stat showing that signing a proposal before sending increases close rate by 33%.SOP 2025 - Close the Deal - Signing Before Sendinghttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Close%20the%20Deal%20-%20Multi-Thread.pngChart showing the two times increase in close rate for proposal documents that are viewed by multiple stakeholders.SOP 2025 - Close the Deal - Multi-Threadhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/hero-Logo.svghero-Logohero-Logohttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/Grid-white2.svgGrid-white2Grid-white2https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/share-btn.svgshare-btnshare-btnhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Proposal%20Structure%20-%20Page%20Count%20Winning%20vs%20Losing.pngInfo-graphic comparing the average number of pages in winning proposals versus losing proposals.SOP 2025 - Proposal Structure - Page Count Winning vs Losinghttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Close%20the%20Deal%20-%20E-Signatures%20Close%20Faster.pngA time chart showing that proposals that include e-signatures close 40% faster than those that don't.SOP 2025 - Close the Deal - E-Signatures Close Fasterhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/INDUSTRIES.svgINDUSTRIESINDUSTRIEShttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/CheckCircleRounded3.svgCheckCircleRounded3CheckCircleRounded3https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/USE-CASES.svgUSE-CASESUSE-CASEShttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/menu2.jpgmenu2menu2https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Close%20the%20Deal%20-%20Number%20of%20Revisions.pngShowing the increase in close rate of proposals with more revisions.SOP 2025 - Close the Deal - Number of Revisionshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Close%20the%20Deal%20-%20Automated%20Reminders.pngAn email list with the most recent email showing a 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Losinghttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/Grid3.svgGrid3Grid3https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/assets/images/logos/logo-full-color.svglogo-full-colorlogo-full-colorhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Big%20Numbers%20-%20Primary%20Stats.pngGraphic of the primary stats for the 2025 Stats of Proposals: total proposals analyzed, industries surveyed, and total sales from won proposals.SOP 2025 - Big Numbers - Primary Statshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20View%20Icon.svgSOP 2026 - Proposal Journey - View IconSOP 2026 - Proposal Journey - View Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Meta%20Images/Opengraph%20State%20of%20Proposals%202025.pngOpengraph State of Proposals 2025Opengraph State of Proposals 2025https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/ROLES.svgROLESROLEShttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Proposal%20Structure%20-%20Average%20Number%20of%20Sections.pngGraphic showing the average number of section in winning proposals.SOP 2025 - Proposal Structure - Average Number of Sectionshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Proposal%20Structure%20-%20Adding%20Form%20Fields.pngShowing the increase in close rates from including form fields in a proposal, with a graphic of a proposal page that has a form on it.SOP 2025 - Proposal Structure - Adding Form Fieldshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%202025%20-%20Proposal%20Journey%201.svgSOP 2025 - Proposal Journey 1SOP 2025 - Proposal Journey 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2026 - Section 1SOP 2026 - Section 1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/share-btn.svgshare-btnshare-btnhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Chart%20-%20Close%20Rate%20by%20Industry.pngSOP 2026 - Chart - Close Rate by IndustrySOP 2026 - Chart - Close Rate by Industryhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/assets/images/logos/logo-on-dark.svglogo-on-darklogo-on-darkhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Interactive%20Pricing-1.pngCompanies that use interactive pricing win 2x more proposals and are 21% more likely to close.SOP 2026 - Winning Proposal - Interactive Pricing-1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Close.pngSOP 2026 - Proposal Journey - CloseSOP 2026 - Proposal Journey - Closehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Path%203.svgSOP 2026 - Proposal Journey - Path 3SOP 2026 - Proposal Journey - Path 3https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/create.svgcreatecreatehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Path%205.svgSOP 2026 - Proposal Journey - Path 5SOP 2026 - Proposal Journey - Path 5https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Chart%20-%20Close%20Rate%20by%20Deal%20Value.pngSOP 2026 - Chart - Close Rate by Deal ValueSOP 2026 - Chart - Close Rate by Deal Valuehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20Average%20Views.pngThe average number of times a buyer views a winning proposal is 12 times. The average number of views on a losing proposal is 8.SOP 2026 - Inside the Deal - Average Viewshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Mini%20Create%20Icon.svgSOP 2026 - Proposal Journey - Mini Create IconSOP 2026 - Proposal Journey - Mini Create Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/workflow.svgworkflowworkflowhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Input%20Forms.pngThe close rate for proposals with client input forms is 41%SOP 2026 - Winning Proposal - Input Formshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Number%20of%20Sections.pngThe average number of sections in winning proposals is 7.SOP 2026 - Winning Proposal - Number of Sectionshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/State%20of%20Proposals%202026%20Web%20PDF%20-%20Preview%20Image.pngPreview image of the 2026 State of Proposals PDF download.State of Proposals 2026 Web PDF - Preview Imagehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Mini%20Close%20Icon.svgSOP 2026 - Proposal Journey - Mini Close IconSOP 2026 - Proposal Journey - Mini Close Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Meta%20Images/Opengraph%20State%20of%20Proposals%202026.pngOpengraph State of Proposals 2026Opengraph State of Proposals 2026https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Recurring%20Fees.pngProposals with recurring fees enjoy an 18x lift in deal value. (Yes, you read that right.)SOP 2026 - Winning Proposal - Recurring Feeshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Path%201.svgSOP 2026 - Proposal Journey - Path 1SOP 2026 - Proposal Journey - Path 1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/State%20of%20Proposals%202026%20Slim%20Background.pngState of Proposals 2026 Slim BackgroundState of Proposals 2026 Slim Backgroundhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20Signing%20Before%20Sending-1.pngWhen you sign the proposal before sending it to your buyer it increases the close rate by 65% and closes 25% faster.SOP 2026 - Inside the Deal - Signing Before Sending-1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Chart%20-%20View%20Time%20by%20Section.pngSOP 2026 - Chart - View Time by SectionSOP 2026 - Chart - View Time by Sectionhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/assets/images/logos/logo-full-color.svglogo-full-colorlogo-full-colorhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Videos.pngWhen a buyer watches your video, that proposal is 3.3x more likely to close.SOP 2026 - Winning Proposal - Videoshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Mini%20View%20Icon.svgSOP 2026 - Proposal Journey - Mini View IconSOP 2026 - Proposal Journey - Mini View Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Chart%20-%20Time%20to%20Close%20by%20Industry.pngSOP 2026 - Chart - Time to Close by IndustrySOP 2026 - Chart - Time to Close by Industryhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Big%20Picture%20-%20Average%20Value.pngThe average value of Proposify deals won is $16,388.SOP 2026 - Big Picture - Average Valuehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20E-Signatures-1.pngProposals that include e-signatures have a 15% higher close rate, and 60% faster speed to close, than those without.SOP 2026 - Inside the Deal - E-Signatures-1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Chart%20-%20Deal%20Value%20by%20Company%20Size.pngSOP 2026 - Chart - Deal Value by Company SizeSOP 2026 - Chart - Deal Value by Company Sizehttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20Revisions.png1 round of revision: 18% increase in close rate. 2 rounds of revisions: 28% increase in close rate. 3 rounds of revision: 45% increase in close rate.SOP 2026 - Inside the Deal - Revisionshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202025/SOP%20Header.svgSOP HeaderSOP Headerhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/INDUSTRIES.svgINDUSTRIESINDUSTRIEShttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/menu1.jpgmenu1menu1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Section%202.pngSOP 2026 - Section 2SOP 2026 - Section 2https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/API.svgAPIAPIhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Average%20Page%20Count.pngThe average page count of winning proposals is 11. The average page count of losing proposals is 13.SOP 2026 - Winning Proposal - Average Page Counthttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20Discounts.pngProposals with discounts have 75% higher average value than those without — jumping from $20K to $35K.SOP 2026 - Inside the Deal - Discountshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Path%206.svgSOP 2026 - Proposal Journey - Path 6SOP 2026 - Proposal Journey - Path 6https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/State%20of%20Proposals%202026%20Hero%20Text.pngState of Proposals 2026 Hero TextState of Proposals 2026 Hero Texthttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Viewed%20Proposals.pngBuyers view 93% of proposals they go on to sign. They also view 80% of the ones they ultimately reject.SOP 2026 - Winning Proposal - Viewed Proposalshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/State%20of%20Proposals%202026%20Title%20Text.pngState of Proposals 2026 Title TextState of Proposals 2026 Title Texthttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Winning%20Proposal%20-%20Images.png83% of winning proposals include images, and the average numbers of images in winning proposals is 12.SOP 2026 - Winning Proposal - Imageshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Section%204.pngSOP 2026 - Section 4SOP 2026 - Section 4https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/ROLES.svgROLESROLEShttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/Menu%20Icons%20New/learn.svglearnlearnhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Big%20Picture%20-%20Total%20Sales.png$3,065,076,804 Generated in total sales by Proposify proposals (yes, that’s billions!)SOP 2026 - Big Picture - Total Saleshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Big%20Picture%20-%20Industries.png30 Industries represented in the 2026 State of Proposals data set.SOP 2026 - Big Picture - Industrieshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/State%20of%20Proposals%202026%20Hero-1.pngState of Proposals 2026 Hero-1State of Proposals 2026 Hero-1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Close%20Icon.svgSOP 2026 - Proposal Journey - Close IconSOP 2026 - Proposal Journey - Close Iconhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Big%20Picture%20-%20Total%20Proposals.png742,137 Proposals sent through Proposify in 2025 and analyzed for the 2026 State of Proposals report.SOP 2026 - Big Picture - Total Proposalshttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Viewed.pngSOP 2026 - Proposal Journey - ViewedSOP 2026 - Proposal Journey - Viewedhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Create.pngSOP 2026 - Proposal Journey - CreateSOP 2026 - Proposal Journey - Createhttps://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Big%20Picture%20-%20Average%20Close%20Rate-1.pngThe average close rate of proposals sent through Proposify is 34%. The industry average close rate is only 20%.SOP 2026 - Big Picture - Average Close Rate-1https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Proposal%20Journey%20-%20Path%204.svgSOP 2026 - Proposal Journey - Path 4SOP 2026 - Proposal Journey - Path 4https://5261428.fs1.hubspotusercontent-na1.net/hubfs/5261428/State%20of%20Proposals%202026/SOP%202026%20-%20Inside%20the%20Deal%20-%20Average%20View%20Time.pngThe average time a buyer spends viewing a winning proposal is 25.3 minutes. The average time a buyer spends viewing a losing proposal is 15.8 minutes. 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