
The Essentials of a Successful Sales Playbook
As the head of your squad, you already know that sales is a battlefield when your reps are unprepared. Whether they’re new and unfamiliar with your processes, eager to try out an approach they saw on LinkedIn, or just disconnected from the rest of your team, the outcome is rarely a positive one. In order to set your reps up for sales success, you need to arm your troops with a sales playbook. If you’re wondering where to start, take a deep dive into our 8-step sales playbook template to learn how to create one. If you’re still not convinced, or you just want to understand why a playbook is key to success in sales, keep reading.