The Discovery Call Skill That Goes Beyond Data and Beats AI
Discovery calls are crucial to sales success. They’re a first impression, a qualification conversation, and a fact-finding mission all rolled into one. And there is a lot of machine learning and data out there on how to conduct a great sales discovery call: talk time and question cadence and all that. But that’s the quantitative side. What about the quality of the call? How can you help your team to improve it? This post dials into the human aspect of conducting productive prospect interviews.