Training Proposal Template To Close Deals

This training proposal template allows businesses that provide professional development and corporate training to assemble a comprehensive proposal for quoting their services.

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All Proposify proposal templates are 100% customizable.

What is included in this training proposal template?

This free training proposal example includes everything you need to master your corporate training pitches and win more clients. It allows coaches and training professionals to explain your analysis and assessment process, training and curriculum development, approval and implementation process, and evaluation to potential clients, and highlight various levels of training available.

An Eye-Catching Cover

The importance of the cover page of your training proposal is not to be underestimated. It's your chance to stand out from the competition and catch your potential client's attention.

This free corporate training proposal template comes with a professionally designed cover page that you can edit to complement your business, brand, and projects.

Training proposal template cover page
Training proposal template cover letter

Example Cover Letter

Include a personal letter at the top of your training pitch to introduce your proposal to your prospect. This is one of the most important sections of your proposal because it's your chance to sell your solution and convince your prospective client to pick you over the competition.

This sample training proposal comes with a professionally written cover letter that you can customize to your audience.

Our Process

What is it about your corporate training company that has your fans raving? Is it your ability to consistently deliver on what you promise? A little bit of magic that has your clients coming back year after year?

Whatever it is, this is the section of your proposal to explain your process, what makes it unique, and why it makes you the best professional development or training company for the job.

Training proposal template, our process section of proposal
Training proposal template packages

Training Packages

What have you got to offer your potential clients? Use this section of your corporate training proposal to curate a selection of your training packages.

Your clients will be impressed to see your wide selection of programs, and feel enabled to structure their own training package based on their needs.

About Us

How will you help your potential clients make their business better? The about us page of this example training proposal is where you go into more detail about what makes your professional development company tick.

Use this section to describe your philosophy, expand on how you tailor program design to individual client groups, and what makes your team the best at what they do.

Training proposal template about us page
Training proposal template, our team section of proposal

Training Team

Your training team is the backbone of your corporate training company. Use this section of your proposal to put some faces to names!

Introduce the trainers who will be working with your new clients and the folks behind the scenes designing training programs. Be sure to include a headshot and a brief bio to elaborate on your teams' expertise.

Terms & Conditions and Sign-Off

This training proposal example includes sample terms and conditions that you can use or edit to reflect your own terms.

When your new clients are ready to sign Proposify's free electronic signatures make closing the deal fast and simple.

Training proposal template terms & conditions and sign off page

Tips for creating a winning training proposals

Crush your next corporate training services pitch with these data-backed proposal tips.

Increase your sales close rate by including esignatures on your training proposals.

Including a place for your new client to electronically sign your professional development proposals can increase deal close rates by 4.65x. Esignatures also help training deals close 60% faster.

All Proposify proposal templates, including this free corporate training proposal example, come with our free esignature tool to help you close faster.

esignatures get 32 percent faster sign-off

Adding images to your training proposals can increase your win rate by 26%.

Images don't only help give your professional development proposals a more polished and professional look, they can help increase your close rate, too.

This free training proposal template comes complete with placeholder images that you can customize to reflect your own brand and services.

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Training proposals that get to clients faster, close faster.

Time kills all deals, and in a competitive bidding situation, speed is the ultimate advantage.

This free training proposal template helps makes it easy to move with speed and confidence at closing time. It takes the leg work out of creating a proposal from scratch, so all you or your team needs to do is plug in the relevant information and send to your potential client.

Detailed proposal analytics also give you insight into how prospects are interacting with your proposals after you've sent it. That means you can time your follow-up to perfection every time.

track proposal views and metrics

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about training and professional development proposals

What is a training proposal?

A training proposal is a document submitted by businesses that provide professional development and corporate training to a potential client. Its designed to convince prospective clients to sign up for corporate training or professional development services.

How do I write a training proposal?

The best corporate training proposals are brief summaries of why your training company is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.

This training proposal sample comes complete with professional pre-written copy that's ready to use or switch out with text of your own.

What makes a good training proposal?

A good training proposal includes everything your prospect needs to make an informed decision. Be careful to include only necessary information so they don't get bogged down.

Why not just send my training proposal as a PDF or Word doc?

Because then you'll be flying blind! When you send your proposals as PDFs or Word docs, you get no visibility into how your deal is progressing.

Proposify's online proposal software allows you to track and analyze exactly what happens from the moment you send your proposal to the second your potential client signs.

How do I get a training proposal signed?

Electronic signatures are the only way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

How long should a training proposal be?

Data from millions of proposals suggests the ideal length for a training proposal is 11 pages and 7 sections. It's a best practice to keep your proposal concise and engaging, and only include the most important information.

How should I structure a training proposal?

Start with an unmissable cover. Next, remind your potential client why you're the best corporate training services company for the job with a persuasive cover letter. Describe your unique process and include a curated selection of training or professional development packages. Include and About Us section to explain your business philosophy. Introduce your team and describe their relevant experience. Finally include T&Cs to protect your business and a place for your new client to electronically sign.

How do I send a training proposal to a client?

There are several ways to send a training proposal to a client. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Can I edit this training proposal template?

You betcha! All Proposify templates are completely customizable.

Use this free training proposal template to dominate your deals

Grab this free, customizable template now and get ready to crush your next corporate training or professional development services pitch.

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Learn why over 10,000 businesses love Proposify

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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