'Cold email' is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, cold emailing can be a powerful lead generation tool for your business. In this post, I break down one of the best cold emails I've ever received, the reasons why it worked so well, and my top tips for writing and sending your own effective cold emails.
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All marketers are not created equal and you don’t want them to be. Depending on their strengths and expertise, they bring different skills to the job and you need that range to make an effective impact. So what kind of marketers do you need to hire when building your team? Here’s what we did at Proposify.
Even great agencies, ones who do smart work for their clients, sometimes have the worst websites. It seems to be a classic case of “the cobbler’s kids have no shoes.” Too often agencies don’t practice what they preach to their clients, instead putting up bland, generic websites that never get optimized for conversion and are rarely updated. We review the best and worst of agency website design so you can atone for your online sins.