How do you guide a new user to succeed using your product? It’s a question we often ask ourselves as it’s critical to retention and growth. We recently redesigned our user onboarding from the ground up and we’re sharing our process in the event it helps as you design your own product or service.
Digital marketing is hard. And so is lead generation. Here are three distinct frameworks for you to think about how your agency’s positioning, content, and distribution strategy can work together to target the best new clients.
Some businesses have a head-down-straight-ahead-don’t-look approach to their competition while others go crazy chasing and comparing every move. But smart businesses know how to monitor their competition effectively, learn productively, and thrive successfully.
Hiring the right kind of developer is a critical decision and it changes depending on whether you run a product or a service company. Here’s what you should keep an eye out for during the hiring process.
You’ve landed a new client, they’ve signed on the dotted line and everyone’s ready to start that juicy new project. Here are some onboarding best practices to start your relationship out on the right foot, deliver value early, and retain this client profitably for years to come.
Your business made a mistake that affected a client negatively. It happens to the best of us. The important question is, what are you going to do about it? Here’s how to help save your client relationship and your business in the face of a mistake.
You may recommend lead magnets to your clients, but are you using one yourself? Here’s how your digital agency can develop lead magnets that generate sales, plus 8 formats and ideas to get you started.