How to Productize a Service to Work Less and Earn More
Running a service company doesn't mean you need to sell it like a service. Some service companies leverage the power of product marketing to scale their business. Here’s how:
Sales ops. Enablement. Proposals. Process.
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How to Sell Your Clients on a Monthly Retainer
One of the hardest parts of running an agency is the lack of steady income. You need to find ways bring revenue through the door each and every month. Retainer agreements can help take you from reactive to proactive when it comes to closing deals, and provide you with assets to keep your business afloat. To avoid any stall in cash flow, consider selling your clients on monthly retainers.
How to Say ‘Thank You’ in Business
Gracias. Merci. Danke. Obrigado. Grazie. THANK YOU. However you say it, ‘thank you’ is one of the most important phrases in your vocabulary and an effective tool for building relationships in business. Here's how to show your clients and customers how much you appreciate them.
How to Write Better Microcopy to Improve Your UX
Microcopy - the small bits of text on your website, app, or product that instruct and alleviate the concerns of users - isn’t just important; it’s crucial to good product design. It’s not enough just to have microcopy; you need to know how to use it properly.
How to Price a Business Proposal
Winning clients and staying profitable is a fine line to maneuver for any business. It's critical that you learn how to price proposals as accurately as possible for your bottom line, and as attractively as possible to win against the competition.
2017: A Year in Review at Proposify, and What’s Next in 2018
2017 was a big year for Proposify, and I hope it was for our readers and customers, too. Here’s what we did, what we learned, and what’s in store for 2018.
How to Start an Agency That’s Set for Success
If you’re a successful freelancer with a vision to start a design or marketing agency, you’re about to embark on what will likely be one of the biggest emotional roller coasters of your career. Running an agency can be fun and rewarding, but also stressful and terrifying. Here are some tips on how to start your agency on the right foot.
Metrics that Matter: 7 KPIs to Keep Your Agency Profitable
If you run an agency, profitability is the goal. Full stop. Yes, you want to enjoy what you do and produce meaningful results for clients, but if you’re consistently losing money and never getting ahead, what’s the point of all that hard work? You’re not in this for your health.
10 Best Practices for Digital Marketing Pricing Models
Pricing digital marketing services is always a delicate subject; it’s important that you’re attractive to customers, but you still need to be profitable.
The Best and Worst Advice From the Sales Vault
From bad leads to bad advice, sales can be a scary industry. To calm your fears, we’ve lined up a few sales pros who share the worst sales advice they ever received, along with their best sales techniques.
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It’s about world domination.
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