Blogging for Agencies: How to Beat 93% of the Competition
We all know that content marketing is valuable, yet surprisingly agency blogs are few and far between. Here’s why your agency needs a blog and how to get started.
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How to Build the World’s Worst Sales Team
Though every sales manager wants to create a dream team, the stress of hiring sales reps could have you losing sleep. How can you keep your hiring process from turning into a nightmare?
Stop Your Sales Team From Chasing Dead Sales Leads
As a sales manager, you need to help your team recognize when to leave a cold lead on the table and instead invest their time in a warm and convertible prospect. Here are 6 signs that they need to move on.
The 4 Types of Serial Entrepreneurs and Why I’m Not One of Them
Some people who describe themselves as serial entrepreneurs think of the term as a badge of honour, but I’m not convinced. Here’s what I’ve learned about entrepreneurship that’s changed the way I think about running multiple businesses.
Should You Charge Enterprise Clients More Than SMBs?
If you’re used to selling to SMBs, the enterprise sales process can be a bit of mystery. Is your pricing strategy too low? Too high? Here are four reasons why you should increase your enterprise quotes.
Why You Need a Faster Time to Value
How quickly do clients see value from using your product or service? Time to value (TtV) can vary by client, product, service, or project but tracking it can help you make sure your customers are happy, see your value, and are getting maximum ROI. Here's everything you need to know to get started on speeding up your time to value.
How to Productize a Service to Work Less and Earn More
Running a service company doesn't mean you need to sell it like a service. Some service companies leverage the power of product marketing to scale their business. Here’s how some of the best company's productize their services.
How to Sell Your Clients on a Monthly Retainer
One of the hardest parts of running an agency is the lack of steady income. You need to find ways to bring revenue through the door each and every month. Retainer agreements can help take you from reactive to proactive when it comes to closing deals, and provide you with assets to keep your business afloat. To avoid any stall in cash flow, consider selling your clients on monthly retainers. Here’s how to do it right.
How to Write Better Microcopy to Improve Your UX
Microcopy - the small bits of text on your website, app, or product that instruct and alleviate the concerns of users - isn’t just important; it’s crucial to good product design. It’s not enough just to have microcopy; you need to know how to use it properly.
How to Price a Business Proposal
Winning clients and staying profitable is a fine line to maneuver for any business. It's critical that you learn how to price proposals as accurately as possible for your bottom line, and as attractively as possible to win against the competition. Here’s how to price a proposal with profitability in mind, from how to structure and present your pricing to how many fees to include.
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