Sales is a bit like fishing. There’s nothing stopping you from going out and casting your line into the open water; if you’re lucky, you might even catch a couple. But after enough time chasing nibbles and pulling up a few boots, you’ll come to realize that this approach isn’t so effective.
The problem is, it’s tough to bring home the big ones when you can’t see what’s under the surface. Without visibility, you have no way of knowing what’s working, what’s not, or what you need to do to reel in your catch.
Like fishing, technology is the key to getting a deeper look. Many fishers use fish finders to gain an advantage, but in the sales world, there’s sales tracking software.