'Cold email' is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, cold emailing can be a powerful lead generation tool for your business. In this post, I break down one of the best cold emails I've ever received, the reasons why it worked so well, and my top tips for writing and sending your own effective cold emails.
You’re sure your sales reps are too ethical to use obvious dirty tricks, like outright lies or deception, to close a deal. But what about a more subtle type of deception? Some sales subterfuge tactics are so low-key your reps might be doing them without even intending to be shady.