Talking to people on the phone is easy, right?
In a world enamored by text, phone calls aren't as common as they used to be, making it all the more awkward when you have to run outbound calls as part of your job. Add in prospect resistance, and you've got a recipe for a very difficult day.
But cold calling still offers an amazing opportunity to drive leads, which is why most B2B businesses still practice it regularly.
So, how do you succeed?
To get expert cold calling advice, our VP of marketing Nadia Milani sat down with Tom Slocum, a 16-year sales veteran and GTM consultant at The SD Lab. He shared some smart tips to guide you no matter your experience or comfort level.
Keep reading for the top highlights from our recent installment of The Closing Show Live or watch the full video.
(Or, skip to minute 24:02 to hear playbacks and reviews of real cold calls.)