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Think Your Business is Successful? 5 Ways to Not Mess Things Up.
It’s easy to take your eye off the prize when business is booming. Here’s what to look out for so you don’t fall backwards.
Need Sales, Feedback or Business Advice? One Simple Rule For Effective Cold Outreach
Connecting with people for sales, advice, feedback, and partnerships is paramount to running a successful business. Here’s how to reach out to strangers in a way that’s respectful and gets a response.
5 Ways to Align Your Marketing and Sales Teams
While the legendary marketing and sales rivalry may be older than the cold call, aligning their activities is critical to improving business performance, and profit. When sales and marketing work together, they can impact ROI, productivity, and growth. Here's how to align your teams.
The Art of Persuasion: How to Write Proposals that Convince and Convert
Your business may have the smartest smarty-pants in your industry but if you can’t convince potential clients of that, then none of it matters. The whole point of a proposal is to persuade your prospect to say yes. Here’s how to write a business proposal that convinces clients and converts like a rainbow-pooping unicorn, with compelling examples from the masters of persuasive writing: advertisers.
Stop Hustling and Grinding. Start Working Lazier and Smarter
If you talk to most entrepreneurs these days, they’ll proudly announce how long and hard they hustle 24/7 to “kill it”. Here’s why that’s not healthy for you, or your business.
6 Ways Your Customers Behave Irrationally & What You Can Learn From It
According to behavioural economics, we’re all irrational consumers, making poor decisions that make no sense. Understanding the motivation behind how your customers will behave predictably irrationally could give your business a competitive edge.
Why Your Small Business Needs a Team Playbook (And a Sneak Peek of Our Own)
Employee playbooks aren't just for big businesses. Even small companies benefit from documenting and sharing their process. I'm sharing our Proposify team playbook-in-progress to inspire you to create your own: what to include, what not to include, and how to make sure it continues to evolve over time.
Stop the Millennial Madness: Why This Generation Isn’t as Mysterious as You Think
Demographics can be valuable to marketers and business owners but the obsession with Millennials as either saviour or sinner can actually stagnate your growth and blind you to new opportunities.
Going after that Big, Public Sector Client? 4 Steps to Make it Profitable
Working with government clients is very different from working with private companies. Here are four things to consider to battle the red tape and bureaucracy that can ruin a public sector project's profitability.
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