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I interviewed our friendly neighborhood Spider Video man, Craig Moore about growing his freelance practice into an "All-In-One-Stop-Shop", using drones, how he makes his clients so happy, and easter eggs.
Last week I wrote about how many agencies blog as an afterthought, only writing a post when someone has a lightbulb moment or wants to rant about a thorny issue that’s been bothering them. I know from experience that way of thinking will get you nowhere - it’s a waste of your already time-strapped day and it will bring you little-to-no return for your brand.
Almost every digital agency has a blog, but very few of them show real signs of traction or engagement. Here I’ll explore 5 types of agency blogs, rank them from easy to difficult in terms of ability to pull off, and reveal the pros and cons of each approach.
If I’ve learned anything from running an SaaS startup, it’s that software is never “finished”. As far as you think you’ve developed the product, as good as you think it is, and as much progress as you’ve made after years of hustling, there are always ways to make it better. Usually more ways than you have time for.
One of the hardest parts of running an agency is the lack of regular cash flow. Unlike an e-commerce business where you get paid as soon as someone buys a product, or a SaaS business where you get paid a monthly fee, most small agencies are paid by the project.
If you're like me, you want to be involved in every single aspect of your business. While this may have solved some short-term problems in the early days, it also hindered me from growing the company. I'm sharing my tips to help my fellow Type-A entrepreneurs come up for air and work on, instead of in your business, even if you have a small team.
You’ve probably used the well worn analogy comparing building a web application to a building a house. Both are big, complex and difficult to accurately estimate. No news here, you’ve all heard it before.
Ever since Apple drastically changed the aesthetic of their iOS (which, in an ironic twist, was inspired by the new look of Windows 8) web designers have been following suit, scrapping their shadows, reflections and glows in favor of monotone photos, flat colours and minimalist icons.
If you’re growing your freelance business or starting an agency, the question of whether or not to get an office will eventually rear its ugly head on your mile-long list of decisions-that-must-be-made.
If you're an inbound marketer, you likely work with clients from a wide range of industries. But there's a huge benefit - and challenge - when dealing exclusively with clients from one sector.
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