
Proposals


The Art of Persuasion: How to Write Proposals that Convince and Convert
Your business may have the smartest smarty-pants in your industry but if you can’t convince potential clients of that, then none of it matters. The whole point of a proposal is to persuade your prospect to say yes. Here’s how to write a business proposal that convinces clients and converts like a rainbow-pooping unicorn, with compelling examples from the masters of persuasive writing: advertisers.
Going after that Big, Public Sector Client? 4 Steps to Make it Profitable
Working with government clients is very different from working with private companies. Here are four things to consider to battle the red tape and bureaucracy that can ruin a public sector project's profitability.