Proposals

How to Lose a Proposal in 5 Ways: What Not to Do

When you write a lot of proposals, it can be easy to fall into the habit of doing things the same way every time. But some of those habits might actually be hurting your chances of closing the deal. Here’s my checklist of what NOT to do when writing a business proposal.

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The Art of Persuasion: How to Write Proposals that Convince and Convert

Your business may have the smartest smarty-pants in your industry but if you can’t convince potential clients of that, then none of it matters. The whole point of a proposal is to persuade your prospect to say yes. Here’s how to write a business proposal that convinces clients and converts like a rainbow-pooping unicorn, with compelling examples from the masters of persuasive writing: advertisers.

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Going after that Big, Public Sector Client? 4 Steps to Make it Profitable

Working with government clients is very different from working with private companies. Here are four things to consider to battle the red tape and bureaucracy that can ruin a public sector project's profitability.

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Quoting App Builds: Everything I Wish I'd Known When I Started

Building digital experiences on behalf of your clients is one thing, profiting from the work is another. Here’s how to put something out into the world that works, makes your client happy, and makes sure you don’t lose your shirt.

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