How to Align Your B2B Sales and Marketing Teams
With more metrics, more channels, and more trends, B2B marketing and sales alignment isn’t going to get any easier in 2023.
So, we chatted with Jessie Lizak, CMO at BDEX, and Eddy Bahnam, Founder and Sales Consultant at EB3.
This dynamic duo cohosts Whiskey Wednesday, a weekly evening podcast that brings sales and marketing together like never before.
Jessie and Eddy work on improving sales and marketing alignment within their in-house roles. PLUS they collaborate together to grow Whiskey Wednesday (with Jessie bringing the marketing expertise and Eddy bringing the sales swagger), regularly chatting with experts in both fields on their podcast.
Needless to say, they’re really in the trenches.
Keep reading for their hot takes or catch the full episode here: