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One of the hardest parts of running an agency is the lack of regular cash flow. Unlike an e-commerce business where you get paid as soon as someone buys a product, or a SaaS business where you get paid a monthly fee, most small agencies are paid by the project.
If you're an inbound marketer, you likely work with clients from a wide range of industries. But there's a huge benefit - and challenge - when dealing exclusively with clients from one sector.
“The cobbler’s kids have no shoes”. You've likely heard that phrase out of the mouth of an agency owner who is trying to excuse why his/her website is terrible. You or someone on your team may have even uttered the very same words.
Digital agencies usually rely on the logic of metrics and the safety of statistics to win over their clients' minds. But humans are emotional creatures. To get past your clients' bullshit buffer, you need to tap into their deepest emotions and tug at their heartstrings.
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