Tucker Max on Why Selling a Book Isn't the Point of Writing One

In this interview, four-time New York Times bestselling author, Tucker Max explains why your mission as a company needs to come before your ego, the importance of knowing why you’re writing a book before you start writing, and how to nail down your business process.

Bizchat Podcast Episode 82: Tucker Max on Why Selling a Book Isn't the Point of Writing One


Tucker Max has sold over 3 million copies of his books worldwide, and is the third writer to ever have three books on the New York Times’ non-fiction best seller list at one time. Since his nomination as one of Time Magazine’s 100 Most Influential People in 2009, Tucker went on to co-found Book in a Box – a company that has created a new way to turn ideas into books.


Your company’s mission should come before your own

When you first start your business, it can be easy to imagine how it will scale with you at the helm, managing your team as you grow.

Once you start adding management, and creating a repeatable, replicable process, things can start to shift. You may realize that managing a team as a CEO doesn’t bring you the same joy as being an entrepreneur and making ideas come to life.

Tucker says that it’s important to recognize where your strength in the company lies, look at things for what they are, even if they’re unpleasant, and take a step back if need be. The goals and mission of the company are more important than ego, and significant growth will be impossible without the right people managing and supporting each team.

Know WHY you want to write a book

If you’re thinking about writing a book, Tucker says the first thing you should ask yourself is ‘Why?’. Understanding why you’re writing and what you’re looking to get out of the book can help you set goals and clarify your writing once you begin.

It will also allow you to figure out what to say to best reach your target audience with relevant, valuable content, and help you meet your goals faster. If you don’t know why you’re writing a book, it’s easy to get off track.

Your goal may not change, but your process should

For Tucker, Book in a Box’s goal will never change: to successfully get knowledge and wisdom out of people’s heads and into books. But how they do that has changed significantly since they first started, and that’s OK. A process is like a living organism, you should continue to monitor and improve over it time.

Tucker says that your objective should be to create a process that’s repeatable, but that you should evaluate and develop it that as your company grows, while staying focused on your ultimate goal.

Tucker Max on Why Selling a Book Isn't the Point of Writing One

    the state of proposals 2021 cover

    Wanna take the guesswork out of closing deals in 2021?

    Millions of proposals. Thousands of survey responses. Ten actionable takeaways.

    All the data-driven secrets to crushing the closing stages of your sales process are right here.