This Entrepreneur Landed Customers Before He Even Had a Product

In this interview, Bastian Ernst of Wild Audience talks about how he won his first paying customer before he even had a business, the power of putting all your eggs in one marketing basket, and how he came to coin the term ‘respect-based marketing’.


Bastian Ernst is the founder and CEO of Wild Audience, a consulting company that uses respect-based marketing and relationship funnels to get people to act and convert. Bastian mentored at under Steli Efti and then did the opposite of most founders: he LEFT Silicon Valley to establish his start-up in Costa Rica.

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