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The Role of the Outsourced Chief Marketing Officer

The Role of the Outsourced Chief Marketing Officer

This week on Agencies Drinking Beer, Kevin and Kyle interview Tony Delmercado, co-founder and COO of Hawke Media based in Santa Monica, California. As an outsourced CMO digital agency, Tony talks about his definition of a chief marketing officer and how Hawke fulfills that role for their clients.

Opening its doors in January, 2014, Hawke is definitely an agency on fire. It was named the fastest growing agency in Los Angeles, as well as the happiest place to work, plus its co-founder, Erik Huberman, was named one of the top 30 under 30 by Forbes.

Tony talks about how hiring for culture has helped them quickly and successfully scale Hawke to earn a valued place at the marketing table of companies like Verizon Wireless, Eddie Bauer, and Red Bull. Tony explains that fulfilling the role of CMO is about more than just understanding marketing, it’s about understanding brand, position in the marketplace, business objectives, customer lifetime value, how to bring people into the sales funnel, and how all of that is that impacted by other parts of the business.

“We try to look at everything holistically and then impact that with the right digital tools,” says Tony.

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