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Shopify: The Importance of Growing With Your Customers

Shopify: The Importance of Growing With Your Customers

This week on Agencies Drinking Beer, Kevin and Kyle interview Mackenzie King, Shopify Plus Expert Manager.

Long known as a leading e-commerce platform for small and medium-sized businesses, Shopify has evolved its services to also meet the needs of larger, high-volume enterprise. This evolution, says Mackenzie (Mac) King, is a result of the growth and success of their existing customers. “These businesses started small on the basic plan and ended up doing well. There wasn’t something for them when they started to grow. So they had to chose to stay with Shopify, which kind of felt small, or decide to go to a different platform.” Mac talks about how, not wanting to lose their existing customers, Shopify developed features, functionality, and programs to both work with large brands, and to partner with agencies to grow their business.

Bonus: Meet our Chief GIF Officer, Alex Plumb, and learn about how he saved Proposify, one glorious GIF at a time.  Key takeaway? “You need to care about your GIFs”.

Proposify Biz Chat

About the show

The Proposify Biz Chat is hosted by Kyle Racki, co-founder and CEO of Proposify proposal software. Each week, Kyle chats with friends and special guests about tips and strategies to help entrepreneurs, startups, and agencies grow profitable businesses.

author bio

About Jennifer Faulkner

Chief Brand Officer . Channeling Maria Von Trapp, Queen Elizabeth II, and my taxi-driving, yard-sale-obsessed grandmother. Professional word nerd and unapologetic disciple of the Oxford comma. Connect on LinkedIn

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