Web Design Proposal Template To Close Deals

If you're a marketing agency, consultant, or freelancer pitching web design services, our sample web design proposal template shows an example of how to pitch your design and development services. Sign up for a free 14-day trial to get access to the website proposal template and start creating pain-free proposals today.

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All Proposify proposal templates are 100% customizable.

What is included in this web design proposal template?

Everything you need to knock your clients socks off! This website design proposal template includes everything you need to convince your potential clients to pick you over the competition. This website proposal includes deliverables like research, design, development, and WordPress integration and includes a sample contract at the end. Plus, all of our templates are completely customizable.

An Impressive Cover

As a designer, you understand that the design of your web design proposal cover is just as important as what’s inside. With Proposify, it's easy to create an impressive proposal cover that stands out from the competition and includes all the important information.

A Persuasive Executive Summary

The executive summary for your web design proposal isn't really about summarizing—it's about selling. This prewritten website design proposal executive summary example will give you a head start on convincing your potential client to sign on the dotted line.

Your Unique Approach

How does your web design agency or consultancy solve your client's pain in ways your competitors can’t? Use this section of our web design proposal template to outline your unique approach and why your solution makes you the winning choice.

An About Us Section

Use the About Us section to put some faces to those names! Inject some personality and humanity into your free web design proposal by introducing yourself and your teammates who will also be working with your potential clients.

Project Deliverables

What web design services are your new client actually getting from you? This section of your website design proposal template is for explaining the scope and details of the service your company provides.


The pricing section of your web design proposal template is the place to list and describe all of the project fees, taxes, discounts, and optional extras. Proposify's interactive pricing empowers potential clients to pick their customized price, plus it reduces the back and forth that usually comes with closing a web design deal.

Contract and Sign-Off

Use these web design proposal terms & conditions to let your potential client know exactly what they're getting from you. When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Sample cover page for a website design proposal. Example executive summary or cover letter for a web design proposal template. Example approach or solution or "why us" page for a web design proposal. Sample about us or team page for a web design pitch. Example project deliverables and scope section of a web design proposal template. Example pricing page for a web design proposal. Sample contract, terms & conditions, and signature page for a web design quote.

Tips for creating a winning website design proposal template

Dominate your next web design project pitch with these winning proposal tips.

Adding images to your web design proposal can increase your close rate.

We don't need to tell you the power of imagery—you're a designer! But did you know that adding images to your web design proposals can help increase close rates by up to 26%?

Our web design proposal template includes placeholder images. Swapping them out and adding in your design agency or consultancy's branded imagery is easy as pie!

organize proposal content in a content library
esignatures get 32 percent faster sign-off

Esignatures make web design deals deals significantly more likely to close.

Including places for both you and your new client to electronically sign can increase deal close rates by a massive 465%. Esignatures also help deals close up to 60% faster.

This web design proposal template comes with a built-in, legally binding esignature tool so can capture your new clients' signature anywhere, from any device.

Stand out from the competition with Proposify's digital, interactive free web design proposal template and get your deals signed faster without having to invest in yet another piece of software.

Web design proposals that get to clients faster, close faster.

Proposify's free web design proposal sample makes it easy to move with speed and confidence at closing time. Our easy-to-use editor helps you quickly create impressive website design proposals and tighten up your deal turnaround.

Detailed proposal analytics give you insight into how prospects are interacting with your proposals and find out what could be costing you a quicker close.

track proposal views and metrics

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about web design proposal templates

What is a website design proposal?

A website design proposal is a document submitted by a design agency, consultant, or freelancer to a potential client. It is a sales document designed to convince that potential client to sign on for their web design services or projects.

How do I write a web design proposal?

The best website design proposals are short summaries of why your product or service is the best choice for your potential client. They are concise, convincing, and organized into sections for easy reading.

This web design proposal template comes complete with professionally-written copy that's ready to use or switch our with copy of your own. It also includes all the sections you need to tell your story, like case studies, team bios, your approach and proposed solution, project deliverables and timelines, and more.

What should a website design proposal include?

A good web design proposal should include everything your potential client needs to make an informed decision, but not so much that they get bogged down in unnecessary information. Some web design proposal must-haves include a cover letter or executive summary, a description of your design agency or consultancy's unique approach, the scope and details of the service you provide, and clear terms and conditions so clients know exactly what to expect from you.

Why not just send my web design proposal as a PDF?

You don't want to head into the final stages of the sales cycle totally blind, right? Sending your web design proposals in PDF format gives you no insight into what happens to your proposal after you send it. Proposify is online proposal software, meaning everything is web-based and tracked, so you have full visibility into how your web design project deal is progressing from the second you send it to a client to the minute they sign on the dotted line.

Can I edit this website design proposal template?

You sure can! All Proposify templates are 100% customizable.

How should I structure a web design proposal?

First, start with a well-designed proposal cover to capture your prospect's attention. Next, include an introduction, cover letter, or executive summary to explain to your potential clients why they should pick you over the competition. Then include a breakdown of your web design project or service with a scope of services section to show how you will solve your potential client's problem. Finally, be sure to include the all-important pricing, terms, and sign-off section to close the deal.

How do I send a web design proposal to a client?

There are many ways to send a web design proposal to a client, some far more efficient than others. The most efficient way is to email your client a link to an online proposal document. That way, you're sure to never get large files stuck in your prospect's inbox, there's nothing to download, and they (and you) don't need to mess around printing, signing, scanning, or sending physical documents ever again!

How do I get a web design proposal signed?

Gone are the days of printing a PDF just to sign with a pen, scan it, and send it back. Electronic signatures are secure, legally-binding, and with Proposify, completely free.

All Proposify proposal templates come complete with our built-in free esignature tool. Which means you can forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

Use this free web design proposal template to dominate your next deal.

Grab this free, customizable template now and get ready to crush your next web design service pitch.

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Learn why over 10,000 businesses love Proposify

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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