Branding Proposal Template To Close Deals

If you're a marketing agency or freelancer pitching branding services, our sample branding proposal template shows an example of how to pitch your branding and logo-design services. Sign-up for a free 14-day trial to get access to the brand strategy proposal template.

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All Proposify proposal templates are 100% customizable.

What is included in this branding proposal template?

This free branding proposal example includes everything you need to dominate your brand pitches and win more clients. The scope of the proposal includes brand discovery, brand strategy, identity design and branding guidelines, and includes a sample contract at the end.

Professional cover letter and project summary

As a branding professional, you know all about the importance of visual appeal and first impressions. Your brand project proposal cover is your chance to stand out and catch your potential client's attention.

This free branding proposal template comes complete with a professionally designed cover. And it's completely customizable, so it's easy to inject your branding company's unique style.

Branding proposal template cover page
executive summary for branding proposal template

Overview and Goals

Your opener is one of the most important sections of your proposal. It's your best shot at convincing your potential clients to pick you over the competition.

This example brand project proposal includes a sample overview or executive summary section that will help guide your opening pitch.

Scope of Services

Whether you're pitching brand discovery, strategy, identity, branding guidelines, or a complete branding and identity package, this is the section of your proposal to list the full scope of your services.

This free brand strategy proposal template includes example service descriptions that you can switch out for your own service descriptions.

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timeframe page for branding project proposal template


How much time will it take to implement your brand strategy? What input will you need before you can kick off the project?

An important consideration for clients looking to hire a branding services agency is understanding the project timeline. This page of our free branding proposal template lets you provide a clear timeline for your potential client so they can see exactly how long the project will take and understand when they can expect to see results.

Investment and Pricing Page

You've explained your overview and goals, provided a scope of your services, and presented a timeline. Now it's time to let your prospects know how much this branding and identity project will cost.

This section of our free branding proposal template lets you present your fees in a clear, intuitive format. Proposify's interactive pricing tables make it easy for your potential clients to understand your fees, taxes, any discounts you may offer, and optional extras.

investment pricing page for branding services proposal template
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Our Team

Time to put some faces to names! Use this section of the proposal to introduce the folks on your team who will be working with your new clients. Include a headshot, title, and a brief bio showcasing their expertise.

Case Study

A case study can be one of the most persuasive elements of your branding pitch for your prospect. It proves that you can walk the walk because you've done it before.

This free brand strategy proposal template includes an example case study that you can edit to show off past wins from a successful branding project with a past client

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Statement of Work, Contract, & Sign-Off

This branding and identity proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Tips for creating a winning branding proposal template

Crush your next branding services pitch with these data-backed proposal tips.

Signing-off with esignatures dramatically increases close rates for branding proposals.

Including a place for your new clients to esign on your brand strategy proposal can increase deal close rates by 4.65x. Esignatures also help brand pitches close 60% faster.

All Proposify proposal templates, including this free brand design proposal, come with our free esignature tool to help you close more business, faster.

esignatures get 32 percent faster sign-off

Increase your close rate by up to 26% by including images in your proposals.

Adding images to your brand identity proposals doesn't only help you look more polished and professional, it can also help increase your close rate.

This free branding proposal template includes placeholder images that you can customize to reflect your own unique style and services.

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Branding proposals that get to clients faster, close faster.

This free branding proposal template helps makes it easy to move with speed and confidence at closing time. Proposify's easy-to-use editor helps you quickly create impressive brand project proposals and tighten up your deal turnaround.

Detailed proposal analytics give you insight into how prospects are interacting with your proposals so you can time your follow-up to perfection. Time kills all deals, and speed is the ultimate competitive advantage.

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of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about branding proposals

What is a branding proposal?

A branding proposal is a document submitted by a marketing agency, branding specialist, or freelancer to a potential client. Its purpose is to convince prospects to sign up for branding projects or services.

How do I write a branding proposal?

The best brand project proposals are summaries of why your branding services company is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.

What makes a good branding proposal?

A good branding proposal includes everything your prospect needs to make an informed decision, but not so much that they get bogged down in unnecessary information.

Some brand project proposal must-haves include an impressive cover, a persuasive overview, a scope of your services, a timeframe, information about your team, and a fees & sign-off section.

Why not just send my branding proposal as a PDF or Word doc?

You shouldn't be in the dark about what happens after you send a proposal to a potential client. Sending branding proposals in PDF format gives you no insight into how your proposal is performing once it's in your prospect's hands.

Proposify's proposal software is entirely online, which means everything is trackable. When you use this branding proposal template, you'll have full visibility into how your deal is progressing from the second you send it to a client to the minute they sign.

How do I get a SEO proposal signed?

Electronic signatures are the best way to close new business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

How long should a branding proposal be?

Data behind millions of proposals suggests the ideal length for a branding proposal is 11 pages organized into 7 sections. Keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your branding proposals are impressive to read and easy to navigate.

How should I structure my branding proposal?

Start with an attention-grabbing cover. Next, provide an overview that speaks to what it is you do and why your prospect should pick you over the competition. Break down the scope of your services so your potential client can see exactly what you offer. Then include a timeline of the branding project. Then comes the all-important pricing section. To drive the deal home, include a case study and& introduce your team and show that they are experts in their field. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.

How do I send a branding proposal to a client?

There are several ways to send a branding proposal to a client, some more efficient than others. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Can I edit this branding proposal template?

You sure can! All Proposify templates are completely customizable.

Use this free branding proposal template to dominate your deals

Grab this free, customizable template now and get ready to crush your next brand services pitch.

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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