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You may think your agency specializes in digital marketing or web design, but what you actually specialize in is making your clients happy. And while there are some days when it seems like an elusive goal, it’s actually not that much of a mystery.
Building digital experiences on behalf of your clients is one thing, profiting from the work is another. Here’s how to put something out into the world that works, makes your client happy, and makes sure you don’t lose your shirt.
If you run an agency you’ve likely been tempted to build, or have already built, your own software product between client projects. I’ve been there myself — and that’s why Proposify exists today. Here I share how to do it right to avoid failure.
When it comes to software as a service (SaaS), there’s no industry-standard guidebook that tells you exactly how to manage and deploy your product to customers. I’ll share with you what I’ve learned over the last 13 months and how we’re applying it to create and deploy awesome software at Proposify.
Last year I fired a client for the first time. I won’t go into all the gory details but I will say it was a situation that I quickly realized there was no resolution for.
Like most designers, I was taught from the get-go that being a designer is as much about having clients as it is about your skills as a designer. The idea that everything we design is tailored for someone who pays us. The business of design - consultations, writing design briefs, presenting concepts, handling client feedback, and sending invoices - was taught as a skill as important as being good at Photoshop.
If you’re growing your freelance business or starting an agency, the question of whether or not to get an office will eventually rear its ugly head on your mile-long list of decisions-that-must-be-made.
The most powerful person in a creative agency is the often under-appreciated project manager. Project managers are assigning creative teams, managing schedules, and basically calling the shots when it comes to who’s doing what and when it’s due. If you want to impress one person in your office, start with the project manager!
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