Process
The Successful Sales Manager’s Guide to Better Sales Forecasts
The idea of calculating an accurate sales forecast can strike fear in even the most seasoned sales manager. But, a few simple adjustments to your process can bring alignment to your whole team, and transform your projections from the realm of flaky fortune-teller to a more educated and precise prediction.
How We Repurposed Content to Create a 175-page Ebook Lead Magnet
Lead magnets are a valuable form of content marketing. In exchange for high quality content, your ideal customer provides information like an email address so that you can retarget them about your product or service. Here’s how we upped our lead magnet game by repurposing our existing content into a comprehensive business book.
Ramp Up Your Team’s Sales Skills With This Closer’s Toolbox
Sales is a cut-throat industry, and even more so when you’re first starting out. To win over clients and blow your competition out of the water, you need sales skills, but you also need a game plan and tricks in your sales toolbox.
How to Write Better Microcopy to Improve Your UX
Microcopy - the small bits of text on your website, app, or product that instruct and alleviate the concerns of users - isn’t just important; it’s crucial to good product design. It’s not enough just to have microcopy; you need to know how to use it properly.
How to Start an Agency That’s Set for Success
If you’re a successful freelancer with a vision to start a design or marketing agency, you’re about to embark on what will likely be one of the biggest emotional roller coasters of your career. Running an agency can be fun and rewarding, but also stressful and terrifying. I know because I’ve been there. Here are my 10 best tips to start your agency on the right foot.
Metrics that Matter: 7 KPIs to Keep Your Agency Profitable
What are the metrics you need to stay on top of in order to keep your business in the black? I'm sharing the most important KPIs and how to track, report, and act on them.
10 Best Practices for Digital Marketing Pricing Models
Pricing digital marketing services is always a delicate subject. It’s important to stay competitive but you still need to be profitable. Keep your company competitive and profitable with these tips to help you find the best digital marketing pricing model.
How to Choose the Best CRM for Your Business (Including Our Favourite)
With so many products in the market, choosing CRM software that’s right for your business and sales team can be difficult. In this post, I share our criteria for choosing a CRM that’s best for Proposify, provide a breakdown of the nine products we reviewed, and reveal which CRM we chose as our winner.
Finding Value in Customer Churn
Churn happens, and it’s always painful to lose customers. But by digging a little deeper to discover the reasons behind churn, you can improve your product and service while strengthening your customer retention strategy.
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