Why You Should Reverse Engineer Your Competitor’s Content Marketing Campaigns

On this episode of Proposify Biz Chat, I’m joined by growth and content marketer, Sujan Patel. Sujan is the author of 100 Days of Growth, a book about growth hacking that has sold over 40,000 copies, and is a featured writer for Forbes, Inc., Entrepreneur, and MSNBC. Now as the co-founder and general manager of the growth marketing agency, Web Profits, Sujan works with companies like Salesforce, Mint, and Intuit. I’m talking with him today about content marketing campaigns and how to reverse engineer them.


What it’s about

Getting your content marketing campaigns to cut through the white noise of the marketing industry can be tricky. Creating a new campaign style is great, but you want to make sure it works. What if, instead, you researched your competitor’s campaigns, then reverse engineered them to work even better for your strategy?

In this interview, Sujan explains what reverse engineering is and why it’s great for creating content marketing campaigns that will rank on search engines and intrigue your audience.


Research then reverse engineer

Creating a new, standout campaign requires a lot of time and effort, and there is no guarantee it will be successful. Researching other marketing campaigns, then reverse engineering them allows you to mirror the success they’ve seen.

Think of reverse engineering as a way of breaking down a completed goal. Research a campaign you think was successful, then work backwards to figure out each step that was taken to complete it.

Reverse engineering is a great way to learn more about your competitors and the industry before jumping into a campaign, gaining key information to create a proper strategy. It will highlight the strengths of your competitor’s campaigns, and reveal weaknesses that you can improve on before you implement.

The internet is your idea oyster

Content marketing is all about creating great content that people are searching for and want to read about. If you need help coming up with blog post ideas, capitalize on the information and ideas that are at your fingertips with sites like Quora and Pinterest.

These sites are a hub where people post questions and start discussions about a range of topics. If you already have blog post ideas, they are also a great resource for seeing how the topics would rank on Google.

Let your customers choose your topics

Once you have an idea for a product, blog, or article, come up with three to five ways to promote it to your customers If you can’t come with with that many ways to market it, then it’s probably a bad idea and it doesn’t have enough substance to entice your audience.

However, this opens the door for you to reach out to your sales and marketing team to weigh in on the topic. They can provide insight into what your customers are talking about, any friction points they’re having, and help you fill out your content with information that addresses or solves their problem.

Show Notes

100 Days of Growth

Promo code: sujantalks

Why You Should Reverse Engineer Your Competitor’s Content Marketing Campaigns

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