What it’s about
Getting your content marketing campaigns to cut through the white noise of the marketing industry can be tricky. Creating a new campaign style is great, but you want to make sure it works. What if, instead, you researched your competitor’s campaigns, then reverse engineered them to work even better for your strategy?
In this interview, Sujan explains what reverse engineering is and why it’s great for creating content marketing campaigns that will rank on search engines and intrigue your audience.
Research then reverse engineer
Creating a new, standout campaign requires a lot of time and effort, and there is no guarantee it will be successful. Researching other marketing campaigns, then reverse engineering them allows you to mirror the success they’ve seen.
Think of reverse engineering as a way of breaking down a completed goal. Research a campaign you think was successful, then work backwards to figure out each step that was taken to complete it.
Reverse engineering is a great way to learn more about your competitors and the industry before jumping into a campaign, gaining key information to create a proper strategy. It will highlight the strengths of your competitor’s campaigns, and reveal weaknesses that you can improve on before you implement.
The internet is your idea oyster
Content marketing is all about creating great content that people are searching for and want to read about. If you need help coming up with blog post ideas, capitalize on the information and ideas that are at your fingertips with sites like Quora and Pinterest.
These sites are a hub where people post questions and start discussions about a range of topics. If you already have blog post ideas, they are also a great resource for seeing how the topics would rank on Google.
Let your customers choose your topics
Once you have an idea for a product, blog, or article, come up with three to five ways to promote it to your customers If you can’t come with with that many ways to market it, then it’s probably a bad idea and it doesn’t have enough substance to entice your audience.
However, this opens the door for you to reach out to your sales and marketing team to weigh in on the topic. They can provide insight into what your customers are talking about, any friction points they’re having, and help you fill out your content with information that addresses or solves their problem.
About the show
The Proposify Biz Chat is hosted by Kyle Racki, co-founder and CEO of Proposify proposal software. Each week, Kyle chats with friends and special guests about tips and strategies to help entrepreneurs, startups, and agencies grow profitable businesses.
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