How Demos, Onboarding, and Microcopy Lead to Long-term Customer Success

This episode of Proposify Biz Chat features a conversation between Proposify CEO and co-founder, Kyle Racki, and our Chief Product Officer, Ricky Ferris, about how product demonstrations, onboarding, and the right microcopy can lead to long-term customer success.


Proposify’s Chief Product Officer, Ricky Ferris, is in charge of designing new (and improving existing) features to help our customers close more deals. He has more than a decade of experience as a front-end developer and has collaborated with Proposify co-founders, Kyle and Kevin, for years as a UI specialist.

In this interview, Kyle and Ricky discuss the importance of taking control of a demonstration, and asking customers the right questions so you highlight the features that will solve their problems. They also explain the difference between onboarding and a product tour, the message you should deliver through each, and how both are key components in good user experience (UX) and avoiding customer churn.

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