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How Demos, Onboarding, and Microcopy Lead to Long-term Customer Success

This episode of Proposify Biz Chat features a conversation between Proposify CEO and co-founder, Kyle Racki, and our Chief Product Officer, Ricky Ferris, about how product demonstrations, onboarding, and the right microcopy can lead to long-term customer success.

19:41

Proposify’s Chief Product Officer, Ricky Ferris, is in charge of designing new (and improving existing) features to help our customers close more deals. He has more than a decade of experience as a front-end developer and has collaborated with Proposify co-founders, Kyle and Kevin, for years as a UI specialist.

In this interview, Kyle and Ricky discuss the importance of taking control of a demonstration, and asking customers the right questions so you highlight the features that will solve their problems. They also explain the difference between onboarding and a product tour, the message you should deliver through each, and how both are key components in good user experience (UX) and avoiding customer churn.

How Demos, Onboarding, and Microcopy Lead to Long-term Customer Success

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