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How Core Values Make for Better Business Decisions

How Core Values Make for Better Business Decisions

This week on Agencies Drinking Beer, Kyle and Jennifer interview Brad Flowers of Bullhorn Creative about how he started his agency in an economic downturn and about the power that articulating your core values has on your business.

Most people wouldn’t think that the fall of 2008, smack-dab in the middle of a global economic crisis, would be a good time to start a business. But Brad Flowers of Lexington, Kentucky needed a job and no one was hiring. So out of necessity he started Bullhorn Creative. While Bullhorn started out doing ‘just about anything’, they’ve slowly and intentionally evolved into a branding agency. As Brad puts it, “It was a series of small decisions that led to big changes.” Part of that evolution and growth has stemmed from the development of, and guidance from, their company values. In this interview Brad talks about how Bullhorn tries daily to live those company values - using them to make good hiring decisions and to attract quality, long-term clients.

Proposify Biz Chat

About the show

The Proposify Biz Chat is hosted by Kyle Racki, co-founder and CEO of Proposify proposal software. Each week, Kyle chats with friends and special guests about tips and strategies to help entrepreneurs, startups, and agencies grow profitable businesses.

author bio

About Jennifer Faulkner

Chief Brand Officer . Channeling Maria Von Trapp, Queen Elizabeth II, and my taxi-driving, yard-sale-obsessed grandmother. Professional word nerd and unapologetic disciple of the Oxford comma. Connect on LinkedIn

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