Event Proposal Template To Close Deals

If you're an event management company providing event planning services, our beautifully designed free sample proposal template provides an example for how to pitch your services. Sign up for a free 14-day trial to access and customize this event proposal template and take the pain out of your proposal process.

Small lightbulb graphic

All Proposify proposal templates are 100% customizable.

What is included in this event proposal template?

Everything you need to impress your potential clients! This free event proposal template is 100% customizable and includes pre-written sections including a place to introduce your team, your understanding of your clients needs, event plan and details, budget and pricing, a sample contract, and more.

A Stunning Cover

What event planning proposal is complete without and eye-catching cover? Your clients won't be able to ignore this impressive introduction to your pitch.

This free event services proposal template includes imagery, but it's easy to switch out for your own visual content that complements the style of your event. Plus, all essential information like proposal name, date submitted, and date of delivery is all included.

Sample cover page for an event proposal template.
Sample executive summary or cover letter for an event planning proposal.

A Short Executive Summary

The introduction, executive summary, or cover letter is one of the most important sections of your event planning proposal. Why? Because it's where you sell your potential clients on why they should pick your event services company over the competition.

This sample event proposal includes an example executive summary that you can customize to include your own value proposition. When writing an executive summary, remember to keep it keep it short, sweet, and persuasive.

About Your Team

Use this section of this event planning proposal template to introduce the team who will be working with your potential clients.

Include your team member's unique experience, specific expertise, and a headshot to put a face to the name! This event proposal sample includes placeholders to get you started.

Event proposal template showing the about us page
Example our understanding section of a sample event services business proposal.

Your Unique Differentiator

What is it about your event services company that sets you apart? Is it your attention to detail? Your happy clients? Your commitment to quality?

Whatever sets you apart, this section of our sample event proposal is where you describe your unique differentiator, what you understand of your clients needs, and how you're uniquely positioned to address them.

Scope of Services

Every event management proposal needs to include a detailed list of the services you offer. We've created a sample list to give you ideas and inspiration.

From event logistics to PR and media training, event planning and execution to sponsorship opportunities, this section of your event proposal is the place to describe what your potential client will receive from your event services company.

Example services list page for an event management proposal.
Event proposal template showing the pricing page

Pricing Page

The pricing page of your event proposal is where you list your fees and describe the financial commitment for your prospects.

Proposify's interactive pricing makes it easy to present package tiers, pricing descriptions, optional extras, and taxes in a clear and intuitive format.

Event proposals that use Proposify's interactive pricing are 115% more likely to close. Plus, using payment integrations in your sponsorship proposals to secure deposits increases close rates by 90%.

Statement of Work, Contract, and Sign-Off

This free event proposal template comes with a pre-written statement of work contract that is ready to use or edit to suit your own terms.

Once your new client is ready to sign, Proposify's legally-binding, secure, and completely free electronic signatures make closing the deal fast and simple.

Example statement of work, contract, and signature page for a sample event proposal template.

Tips for creating a winning event planning proposal

Dominate your next event services pitch with these data-backed proposal tips.

Increase your event planning proposal close rate by up to 26% by including images

Events are all about the visuals. So why are so many event proposals bland, black-and-white, text-based documents?

Adding imagery to your event proposals doesn't only help them stand out, it can help improve your close rate, too.

This free events proposal template includes example images that you can easily switch out for your own branded material.

proposal content library

Event proposals are significantly more likely to be successful when esignatures are used for sign-off

Including esignatures your event planning contract can increase success rates by 465%, and help deals close up to 60% faster.

This free event services proposal template comes with a built-in, legally binding esignature tool so you can capture your new clients' signatures with ease.

esignatures get 32 percent faster sign-off

Bring your event planning pitches to life with video.

Sponsorship proposals with video content have a close rate 103% higher (in other words… DOUBLE) than those without.

It's easy to embed your video content in this free event planning proposal sample. Everything is online, meaning there are no size limits to slow you down, and no large files to get stuck in your clients' inbox.

embed video in proposal documents

Proposify proposals have a 23% higher close rate than the event industry average


of winning proposals close within 24 hours or less


Sponsorship proposals sent through Proposify enjoy a 79.5% open rate

knowledge base icon

Frequently asked questions about event proposal templates

What is an event proposal?

An event proposal is a document submitted by an event planning or event services company to a potential client. It is a sales document that is designed to convince a prospective client to hire an event company to put on an event.

How do I write an event proposal?

The best event proposals are concise summaries of why your potential client should pick your event services company over the competition. As such, effective event planning proposals must be convincing, well-written, and organized into sections. This event proposal example template contains pre-written, professional sections that are ready to use or switch out with text of your own.

What makes a good event planning proposal?

A winning event management proposal needs to include everything your potential client needs to make an informed decision, but not so much that they get bogged down in the unnecessary details.

Some event proposal must-haves include a persuasive executive summary, a section detailing your understanding of their challenges and requirements, a place to introduce your team, a description of your services, a clear statement of work contract, and a place to sign.

Why not just send my event proposal as a PDF?

Sending your event proposal as a PDFs gives you no insight into what happens with your deal after it's in your prospective client's hands.

Proposify's proposal software lets you send your event management proposal online, meaning you will be able to track exactly how your deal is progressing from the second you send it to the minute your new sponsor signs.

How do I send an event proposal to a potential client?

The most efficient way to send your proposal to a client is to email a link to an online proposal document. That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

How many pages should an event management proposal have?

When we crunched the numbers behind 2.6+ million proposals, we found the ideal length for an event services proposal was around 11 pages, with those pages organized into 7 sections.

What should an event proposal include?

First, capture your potential client's attention with an impressive proposal cover. Next up, include an executive summary that distills the reasons why your event services company is the best for the job. Introduce the members of your team who will be working on the project with your potential clients, and describe your understanding of their needs and desires for their event. Include a detailed list of the services you provide as well as how much they cost. Finally, include clear terms & conditions right in your proposal and a place to sign so you can close the deal right then and there.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

How do I get an event proposal signed?

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

Can I edit this sponsorship proposal template?

Absolutely! All Proposify templates are 100% customizable.

Use this free event proposal template to dominate your next deal.

Get this free, customizable template now and get ready to crush your next event services pitch.

Illustration of working with Proposify

Learn why over 10,000 businesses love Proposify

library icon

Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

esignatures icon

Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

magnifying glass icon

Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

integrations icon

Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

chat icon

Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

shield icon

We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

Proposify's mascot, P, in a blue suit. Coffee is for closers

Ready to see Proposify in action?

Sign up for a custom demo to give Proposify a test drive and get all your questions answered.