Event Proposal Template To Close Deals

If you're an event management company providing event planning services, our beautifully designed free sample proposal template provides an example for how to pitch your services. Sign up for a free 14-day trial to access and customize this event proposal template and take the pain out of your proposal process.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

What is included in this event proposal template?

A Stunning Cover

What event planning proposal is complete without and eye-catching cover? Your clients won't be able to ignore this impressive introduction to your pitch.

This free event services proposal template includes imagery, but it's easy to switch out for your own visual content that complements the style of your event. Plus, all essential information like proposal name, date submitted, and date of delivery is all included.

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A Short Executive Summary

The introduction, executive summary, or cover letter is one of the most important sections of your event planning proposal. Why? Because it's where you sell your potential clients on why they should pick your event services company over the competition.

This sample event proposal includes an example executive summary that you can customize to include your own value proposition. When writing an executive summary, remember to keep it keep it short, sweet, and persuasive.

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About Your Team

Use this section of this event planning proposal template to introduce the team who will be working with your potential clients.

Include your team member's unique experience, specific expertise, and a headshot to put a face to the name! This event proposal sample includes placeholders to get you started.

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Your Unique Differentiator

What is it about your event services company that sets you apart? Is it your attention to detail? Your happy clients? Your commitment to quality?

Whatever sets you apart, this section of our sample event proposal is where you describe your unique differentiator, what you understand of your clients needs, and how you're uniquely positioned to address them.

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Scope of Services

Every event management proposal needs to include a detailed list of the services you offer. We've created a sample list to give you ideas and inspiration.

From event logistics to PR and media training, event planning and execution to sponsorship opportunities, this section of your event proposal is the place to describe what your potential client will receive from your event services company.

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Pricing Page

The pricing page of your event proposal is where you list your fees and describe the financial commitment for your prospects.

Proposify's interactive pricing makes it easy to present package tiers, pricing descriptions, optional extras, and taxes in a clear and intuitive format.

Event proposals that use Proposify's interactive pricing are 115% more likely to close. Plus, using payment integrations in your sponsorship proposals to secure deposits increases close rates by 90%.

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Statement of Work, Contract, and Sign-Off

This free event proposal template comes with a pre-written statement of work contract that is ready to use or edit to suit your own terms.

Once your new client is ready to sign, Proposify's legally-binding, secure, and completely free electronic signatures make closing the deal fast and simple.

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Proposify knows proposals.  Our team has studied millions of deal documents over many years and understands what it takes to close deals.  We are dedicated to delivering a solution that puts you and your team in control of the closing process.  From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.

Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals.  to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.

An event proposal is a document submitted by an event planning or event services company to a potential client. It is a sales document that is designed to convince a prospective client to hire an event company to put on an event.

The best event proposals are concise summaries of why your potential client should pick your event services company over the competition. As such, effective event planning proposals must be convincing, well-written, and organized into sections. This event proposal example template contains pre-written, professional sections that are ready to use or switch out with text of your own.

A winning event management proposal needs to include everything your potential client needs to make an informed decision, but not so much that they get bogged down in the unnecessary details.

Some event proposal must-haves include a persuasive executive summary, a section detailing your understanding of their challenges and requirements, a place to introduce your team, a description of your services, a clear statement of work contract, and a place to sign.

Sending your event proposal as a PDFs gives you no insight into what happens with your deal after it's in your prospective client's hands.

Proposify's proposal software lets you send your event management proposal online, meaning you will be able to track exactly how your deal is progressing from the second you send it to the minute your new sponsor signs.

The most efficient way to send your proposal to a client is to email a link to an online proposal document. That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

When we crunched the numbers behind 2.6+ million proposals, we found the ideal length for an event services proposal was around 11 pages, with those pages organized into 7 sections.

First, capture your potential client's attention with an impressive proposal cover. Next up, include an executive summary that distills the reasons why your event services company is the best for the job. Introduce the members of your team who will be working on the project with your potential clients, and describe your understanding of their needs and desires for their event. Include a detailed list of the services you provide as well as how much they cost. Finally, include clear terms & conditions right in your proposal and a place to sign so you can close the deal right then and there.

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.