Video Production Proposal Template To Close Deals

If you're a commercial video production company, our sample video production proposal template shows an example of how to pitch your video production services. Sign up for a free 14-day trial to get access to this video proposal template and start creating impressive, pain-free proposals today.

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All Proposify proposal templates are 100% customizable.

What is included in this video production proposal template?

Everything you need to wow your potential clients! This video proposal template is entirely customizable and includes pre-written sections detailing the scope of the video project, deliverables like pre and post-production, output, and a sample contract at the end.

An Impressive Cover

As a videographer, you understand the importance of first impressions. This professionally-designed proposal cover is sure to catch your potential client's attention and make your pitch stand out.

It includes all the important information such as proposal name and ID, client name, date of delivery, and who on your team submitted the proposal. Everything on the cover is completely customizable, so it's easy to add your video production agency's unique style.

Sample cover for a video production proposal.
Example executive summary for a video proposal template.

A Persuasive Executive Summary

What is it about your video production company your clients can't live without? Is it your talented roster? Your unique creative vision? Your impressive showreel?

Whatever it is, the executive summary is where you sell your prospects on why they should pick you over the competition.

This free video proposal template comes with a professionally-written executive summary to give you and idea of ideal length and tone. Whether you tweak what's there to make it your own, or write an executive summary from scratch, the choice is yours.

Scope of Services

There are a lot of pieces involved in developing a compelling video. This section of the free video production proposal template lists the services you're pitching to your client.

The template includes example service descriptions, but you can easily edit what's there to reflect your video production services.

Sample scope of services page for a video production quote template.
Example timeframe page for a video project proposal template.


How long do you anticipate this video production project to take?

For your potential client, an important part of choosing a corporate video production company is understanding the project timeline.

Use this example timeline to provide a detailed schedule that's easy for your clients to understand.

Our Video Team

Time to get those producers, directors, and editors out from behind the camera and put some faces to those names!

Your video production proposal isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to introduce the members of your video team who will be working with your new clients.

This section of our free video proposal template is ready for you to go into detail about your team's specific experience and expertise.

Sample about us or our team page for a video production proposal template.
Sample case study page for a video production proposal template.

Case Study

One of the most compelling elements you can add to a successful video pitch is the story of how you've already helped happy clients achieve their business goals.

Show off your past work with a case study, and prove to your potential clients why you're the best video company for the job.

Pricing Page

Now you've described the scope of your video project, introduced your team, and laid out a timeframe, you can tell your prospect how much your video services will cost.

The investment or pricing page of your video services contract is where you list and describe your fees to potential clients.

This sample video production quote includes Proposify's interactive pricing tables, so it's easy to present the financial portion of your video proposal. Tables are completely customizable so you can list all of your services, taxes, optional extras, and discounts.

Example pricing page for a corporate video proposal template.
Sample statement of work contract, terms and conditions, and esignature page for a video production proposal example.

Contract & Sign-Off

This video production contract template includes an example statement of work and terms & conditions to let your potential client know exactly what they're getting from you.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Tips for creating a winning video production proposal

Crush your next video services pitch with these data-backed proposal tips.

Bring your proposal to life by embedding video.

It seems like a no-brainer, but including video in your proposal is an easy way to make sure your pitch stands head-and-shoulders above the competition.

It's not just for aesthetics, either. Some companies see up to a 196% boost in close rates for proposals that include video.

Whether it's a showreel, client testimonial, or a personalized video message to your potential client, it's simple to embed video from any platform in this free video production proposal template. Everything is online, meaning there are no size limits to slow you down, and no large files to get stuck in your clients' inbox.

embed video in proposal documents

Using esignatures for sign-off on your video production contracts can significantly increase success rates

Esignatures are the modern way to close new business. They're fast, secure, and your new videography clients can sign from anywhere, on any device.

They can also increase close rates by 465%, and help deals close up to 60% faster. Proposify's free esignature tool is included on this free videography services agreement.

esignatures get 32 percent faster sign-off

Increase your close rate when pitching videography services by including images in your video production proposals.

We don't need to tell you about the power of imagery–you're a videographer!

But did you know that images bring far more than visual appeal to your sales docs. They can also help increase your close rate by up to 26%.

This video production proposal template comes complete with placeholder images and brand colours that are easy to switch out for your own content that matches your commercial video production company's style.

proposal content library

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about video proposal templates

What is a video production proposal?

A video production proposal is a document submitted by a video production company, videographer, corporate video production company, or video marketing agency to a potential client. Its purpose is to convince a potential client to purchase video services from a video company or professional videographer.

How do I write a videography proposal?

The best videography proposals are concise summaries of why your video services company is the best choice for your potential client. They are brief, convincing, well-written, and organized into sections for easy reading.

This example video production proposal template is pre-written with professional copy that's ready to use or switch out with text of your own.

What makes a good video production proposal?

A good video production proposal must have everything a potential client needs to make an informed decision. It's important to only include necessary information to ensure the proposal remains brief and compelling.

Some videography proposal must-haves include an eye-catching cover, a detailed scope of services, a project timeline, and a statement of work contract to protect your business.

Why not just send my video proposal as a PDF?

If you send your video production proposal as a PDF you run the risk of being totally in the dark as to what happens after you send your proposal. You have no way of seeing how your prospect is interacting with your quote and can miss important cues that could cost you the deal.

Proposify's online proposal software allows you to track and analyze exactly what happens once your videography proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign.

How do I get a video proposal signed?

Electronic signatures are secure, legally binding, and with Proposify, completely free. They are the modern way to close new business. Wave goodbye to printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool.

Can I edit this video proposal template?

You betcha. All Proposify templates are completely customizable.

How many pages should a videography proposal have?

Our data which we collected from millions of proposals shows that the ideal length for a videography proposal is 11 pages which are organized into 7 sections.

The best video proposals are concise, organized, and include compelling design and visual content to make sure they are impressive to read and easy to navigate and understand.

How should I structure a video proposal?

First thing's first: Let your creativity shine and your unique style shine through by leading with an unmissable cover. Next, persuade your potential client that you are the best video production company for the job with a short executive summary of your services and the value you provide. Then be sure to include a detailed scope of services and timeline so everyone's on the same page with how long the project will take and what is involved. Introduce your team with an About Us section, and show off past wins with a case study. The all-important pricing section needs to have a clear breakdown of your fees. Finally, a statement of work contract will protect your business, and a place for your new client to electronically sign makes it easy to close the deal.

How do I send a video proposal to a client?

There are several ways to get a video production proposal to a client, some more efficient than others. The most efficient way is to make sure your video production quote is online and provide your prospect with a secure link. Then there's no need to download, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

Use this free video production proposal template to dominate your deals.

Grab this free, customizable template now and get ready to crush your next videography services pitch.

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

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