General contractors can use our contractor proposal example as a model for preparing contractor bids, quotes, and project estimates. It includes sections for your cover letter, services, and pricing. This contractor estimate template also allows your company to highlight certifications, deliver strong customer testimonials, and demonstrate your expertise as a contractor.
All of our proposal templates are 100% customizable so you can edit the copy, design, images, and layout to fit your business, brand, and projects.
Use this proposal template for your next construction project or a pitch for ongoing service. Here’s what’s included:
We kick things off with a great-looking cover page that is easy to update with your company information, brand colors, and client details.
The cover letter (also called an executive summary) is an important opportunity to capture attention, highlight the client’s goals, and share why you’re the best for the job.
This contractor proposal template includes an About Us page with space for a company bio, customer testimonial, and video. Include a brand video or record a quick introduction for each prospective client.
You’ll also get a dedicated page where you can let your team shine. Introduce key players with names, titles, headshots, and bios. You can add or remove blocks as needed.
Use this page to describe your overall project, different services, or turn this into a value proposition page and list your core differentiators instead.
The investment page offers a table with different line items, and prices and quantities for each. You can also separate out materials from labor costs to ensure an accurate quote.
Don’t just get a “yes” to your proposal—get it signed! This proposal template comes with an agreement section, complete with legally-binding e-signatures for you and your prospect.
We have plenty of templates to choose from. Explore these great examples, pick your favorite, and customize it to your brand and client.
If you want your contractor proposal to close, then you’ll love these data-driven insights. We analyzed over 1 million proposals sent with our software to discover what really works. This is what we found:
Proposals that include images are more likely to close. Why? They make your proposal more interesting, engaging, and professional. Try adding pictures of your previous jobs, your company headquarters, and your team.
You can boost your chances of closing a deal even further by including a video in your proposal. This is a lot easier than you might think. Just record a quick video of yourself introducing the content of the proposal with a tool like Vidyard or Loom.
Proposals with pricing options are more likely to close. With Proposify, you can create different services, subscriptions, quantities, and add-ons and allow the client to select the options that best fit their needs. Then, the contract amount and required deposit update accordingly.
To really ramp up your proposal acceptance rates, make sure you add an e-signature page. Simply include your terms and conditions, add signature fields for you and your client, and sign your line before you send it.
A contractor proposal is sent to a prospective client by a general contractor or someone who provides a specific construction service (roofing, painting, plumbing, electrical etc.) in order to win over that client’s business. Proposals are more often sent for commercial projects where there are many companies being considered and the potential client wants to do more due diligence to vet each option. For residential projects, on the other hand, clients trust word-of-mouth referrals and will usually just want a simple quote or written agreement. However, large-scale or luxury residential projects may require a more formal proposal.
The main purpose of a contractor proposal is to win a new client. A great proposal should include everything the client needs to feel confident in choosing your company.
But there are other important purposes too. Your proposal, when signed using legally-binding electronic signature software can act as a contractual agreement between you and your client, protecting you in the case of arbitration. A proposal can also help you avoid disagreements and legal disputes by clarifying everything that is (and isn’t) included in the project.
As a contractor, your clients care more about what you do than what you say. To write a winning proposal, you’ll need to do more than fill it with nice promises. Make sure you include any details that matter to the client to show that you’ve been listening, such as specific materials, finishes, prep-work, etc.
You should also offer examples of your previous work, so potential clients can check the quality. Social proof goes a long way. Add testimonials, screenshots of online reviews, and/or your average star rating on a trusted review site. And lastly, make sure to mention any relevant certifications, memberships, or associations to further establish your credibility.
A great proposal for contractor services should include a cover letter, basic project details (location, size, etc.), a description of services included, the project timeline and phases, and the estimated cost (with a breakdown by different cost categories, typically labor and materials).
In addition to project-specific information, you also need to sell your company. Do this through well-written company and team bios, a portfolio page, customer testimonials, and a list of your credentials or certifications. To really stand out, you can also make a “Why Us” page and add your core value propositions and any extra-special service details you know your competitors aren’t offering.
All of our construction proposal templates are easy to edit and can be adapted for any type of contractor. Start your free 14-day trial (no credit card required!). Update the look and feel of the proposal by adding your logo, brand colors, and brand font. Next, add your company information, such as your company bio and certifications. Then, add all of the details that are specific to that client, like the project name, proposed schedule, and estimated costs.
We don’t recommend sending PDF attachments. These are typically created with hard-to-use design tools like Adobe InDesign. As a small business owner or sales professional, you need to create proposals that are easy to update and that make a great impression. That’s why you’re better off using proposal software to send your documents. You can use proposal templates, easily tailor proposals to each client, and make changes as needed. The experience is better for your clients too. They’ll be able to view the proposal from their web browser, e-sign it, and make the first payment right then and there.
Proposify helps you close more deals. You get 75+ proposal templates to inspire you and make sure you’re covering all of the information your clients expect. You can also use our content library feature to build up a library of snippets as you go—different case studies, testimonials, portfolio samples, service pages, etc. to help you create the perfect proposal every time. Your clients will love Proposify too. They can easily leave comments, e-sign, and make deposit payments.
On the backend, you also have 24/7 insight into client activity. Track individual deals and see which clients are opening proposals and which aren’t. Plus, get average stats on your closing rates and proposal content to figure out what works and continuously improve your approach.
Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.
Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?
No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.
Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.
Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.
We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.
When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.
Sign up for a custom demo to give Proposify a test drive and get all your questions answered.