Contractor Proposal Template To Close Deals

General contractors can use our contractor proposal example as a model for preparing contractor bids, quotes, and project estimates. It includes sections for your cover letter, services, and pricing. This contractor estimate template also allows your company to highlight certifications, deliver strong customer testimonials, and demonstrate your expertise as a contractor.

All of our proposal templates are 100% customizable so you can edit the copy, design, images, and layout to fit your business, brand, and projects.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

What you get inside our contractor proposal template

A professionally-designed cover page

We kick things off with a great-looking cover page that is easy to update with your company information, brand colors, and client details.

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A compelling cover letter

The cover letter (also called an executive summary) is an important opportunity to capture attention, highlight the client’s goals, and share why you’re the best for the job.

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An about us page and video

This contractor proposal template includes an About Us page with space for a company bio, customer testimonial, and video. Include a brand video or record a quick introduction for each prospective client.

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Team headshots and bios

You’ll also get a dedicated page where you can let your team shine. Introduce key players with names, titles, headshots, and bios. You can add or remove blocks as needed.

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Project Summary

Use this page to describe your overall project, different services, or turn this into a value proposition page and list your core differentiators instead.

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A detailed fee table

The investment page offers a table with different line items, and prices and quantities for each. You can also separate out materials from labor costs to ensure an accurate quote.

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Legally binding e-signatures

Don’t just get a “yes” to your proposal—get it signed! This proposal template comes with an agreement section, complete with legally-binding e-signatures for you and your prospect.

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Frequently asked questions

Have another question not mentioned here? Check out our Proposify help center.

To write an effective contractor proposal, the most efficient way is to start with a professionally designed contractor proposal template and then customize it to fit your specific project requirements. Here's how you can do it:

  1. Choose a Template: Begin with a high-quality contractor proposal template from Proposify. Our templates are structured to include all crucial sections such as project overview, scope of work, pricing, and terms and conditions.
  2. Customize the Template: Modify the template by adding detailed information about the construction project, including tasks, materials, timelines, and specific client requirements.
  3. Personalize Content: Replace placeholder text with detailed descriptions of the services you offer. Highlight the unique aspects of your contracting solutions to make your proposal stand out.
  4. Include Visuals and Plans: Add relevant images, construction plans, and diagrams to make your proposal more engaging and visually appealing.
  5. Review and Finalize: Thoroughly review the completed proposal to ensure all information is accurate and clearly presented. Make any necessary adjustments, and it is ready to be presented to your client.

By starting with a Proposify contractor proposal template, you streamline the proposal writing process and create a professional, comprehensive document tailored to your client's needs, increasing your chances of winning the project.

A contractor proposal is a document that outlines the scope of work, materials, timeline, and pricing for a construction project. It is used to communicate the details of a project to a client and serves as a formal agreement between the contractor and the client.

The main purpose of a contractor proposal is to win a new client. A great proposal should include everything the client needs to feel confident in choosing your company.

But there are other important purposes too. Your proposal, when signed using legally-binding electronic signature software can act as a contractual agreement between you and your client, protecting you in the case of arbitration. A proposal can also help you avoid disagreements and legal disputes by clarifying everything that is (and isn’t) included in the project.

A great proposal for contractor services should include a cover letter, basic project details (location, size, etc.), a description of services included, the project timeline and phases, and the estimated cost (with a breakdown by different cost categories, typically labor and materials).

In addition to project-specific information, you also need to sell your company. Do this through well-written company and team bios, a portfolio page, customer testimonials, and a list of your credentials or certifications. To really stand out, you can also make a “Why Us” page and add your core value propositions and any extra-special service details you know your competitors aren’t offering.

All of our construction proposal templates are easy to edit and can be adapted for any type of contractor. Start your free 14-day trial (no credit card required!). Update the look and feel of the proposal by adding your logo, brand colors, and brand font. Next, add your company information, such as your company bio and certifications. Then, add all of the details that are specific to that client, like the project name, proposed schedule, and estimated costs.

We don’t recommend sending PDF attachments. These are typically created with hard-to-use design tools like Adobe InDesign. As a small business owner or sales professional, you need to create proposals that are easy to update and that make a great impression. That’s why you’re better off using proposal software to send your documents. You can use proposal templates, easily tailor proposals to each client, and make changes as needed. The experience is better for your clients too. They’ll be able to view the proposal from their web browser, e-sign it, and make the first payment right then and there.

Proposify helps you close more deals. You get 75+ proposal templates to inspire you and make sure you’re covering all of the information your clients expect. You can also use our content library feature to build up a library of snippets as you go—different case studies, testimonials, portfolio samples, service pages, etc. to help you create the perfect proposal every time. Your clients will love Proposify too. They can easily leave comments, e-sign, and make deposit payments.

On the backend, you also have 24/7 insight into client activity. Track individual deals and see which clients are opening proposals and which aren’t. Plus, get average stats on your closing rates and proposal content to figure out what works and continuously improve your approach.