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The Business of Being Socially Conscious

This week on Agencies Drinking Beer, Kevin and Kyle interview Benjamin Nathan, founder of Footage Films based in New York, about creating a socially conscious film production company.

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This week on Agencies Drinking Beer, Kevin and Kyle interview Benjamin Nathan, founder of Footage Films based in New York, about creating a socially conscious film production company.

Benjamin Nathan is an award-winning director and producer, and the founder of Footage Films. Footage Films uses video to help brands like Johnnie Walker, Joico, Tanqueray, and Oxford University Press tell their stories and connect with their audiences. In this interview, Ben talks about the importance social consciousness plays in his business, from the brands Footage Films chooses to work with, to the day-to-day operations of his company. Footage also makes social impact films that are seed-funded by a percentage of profits from the agency's client-based work. “Our goal is to make media with a responsibility in mind. When someone is trusting us with their eyeball time, that we’re using it in a positive way,” says Ben.

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