Copywriting Proposal Template to Win More Clients
Make every proposal as persuasive as your copy. Our copywriting proposal template helps you showcase your skills, outline deliverables, and present pricing with professionalism so clients say yes faster. Save time on formatting and focus more on writing that wins business.
Template details
Our copywriting proposal template is 100% customized and comes with ready-made sections for project scope, deliverables, timelines, and pricing, so you’re never stuck staring at a blank page. Tweak the design to match your style, add writing samples or client wins, and send to clients with in-built signature features for fast, legally binding approval.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
What’s Included in Our Copywriting Proposal Template?
Introduction
Start strong with a personal letter that introduces you to potential clients and establishes your expertise. This section helps you explain your background, showcase your specialization, and set the right tone for the entire proposal.
Services
Present your copywriting offerings with six dedicated service categories. Each section includes space to describe what you deliver and highlight the specific value you bring to clients' businesses.
Process & Timeline
Walk clients through your professional process with a clear step-by-step breakdown. This section outlines your workflow from initial consultation through final delivery, helping clients understand exactly how you work.
Pricing
Present your pricing professionally with a comprehensive table format. Include line items for different services, quantity fields, individual pricing, and automatic calculations that show the total project cost.
Why Work With Me
Showcase your value proposition with dedicated space for portfolio samples and client testimonials. Use this section to explain your unique approach and demonstrate how you help clients achieve their goals.
Next Steps
Close the deal with clear instructions for moving forward. This section includes space for contact information and integrated signature fields so both parties can formalize the agreement directly in the proposal.
Frequently asked questions
Have another question not mentioned here? Check out our Proposify help center.-
Start with Proposify's copywriting proposal template and customize it for each client.
You'll want to include:
- A brief introduction that establishes your expertise
- Specific deliverables and what each includes
- Your writing process and timeline
- Clear pricing for each service
- Relevant writing samples that match the project type
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Break down your services into clear line items like website copy, blog posts, email sequences, or social media content. Include your rate structure (per word, per project, or hourly) and specify what's covered in each deliverable, such as research, revisions, and SEO optimization. Being transparent about what clients get for their investment reduces confusion and builds trust.
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Most copywriters include 2-3 rounds of revisions in their base pricing. Clearly define what counts as a revision versus a scope change. Minor edits and tweaks are revisions, while requesting entirely new angles or additional deliverables should be billed separately. Setting these boundaries upfront prevents scope creep and protects your time.
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Keep it concise but comprehensive. Most effective copywriting proposals are 4-6 pages. You want to provide enough detail to demonstrate your expertise and process without overwhelming the client. Focus on clarity and relevance rather than length. If a client needs more information, they'll ask.
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This varies by project scope. A single web page might take 5-7 days, while a full website could need 3-4 weeks. Blog posts typically require 3-5 days each. Always factor in time for client feedback and revisions.
Use the timeline section in the template to set realistic expectations based on your workload and the project's complexity.
