Digital Marketing Proposal Template To Close Deals

If you’re a digital marketing agency, freelancer, or digital marketing consultancy, our digital marketing proposal example will provide a comprehensive guide for pitching your services. Showcase examples of your work and your process with case studies, scope of services, conversion optimization, and reporting. Explain how your content development, distribution, optimization, and lead generation will increase conversion rate while providing a clear timeline for your client.

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All Proposify proposal templates are 100% customizable.

What is included in this digital marketing proposal template?

This free digital marketing proposal example includes everything you need to dominate your digital marketing services pitches and turn more leads into paying clients. Missing a section you need? Add it in! All of our proposal templates are 100% customizable, so you can edit the copy, design, images, and layout to fit your business, brand, and projects.

An Eye-Catching Cover

You understand the importance of first impressions—you're a digital marketer! Whether you leverage the images and design on this sample proposal template or create your own design from scratch, make sure you make the most of this opportunity to catch your potential clients' attention.

Digital marketing proposal template cover page
Digital marketing proposal template overview/executive summary

Overview and Goals

The overview or executive summary section is one of the most important components of of your digital marketing proposal. It's where your prospects get acquainted with your pitch by outlining what’s to come.

It's your opportunity to sell your proposed solution and explain why the prospective client should choose you over the competition.

This professionally-written digital marketing proposal executive summary example will give you a running start on persuading your prospects to close the deal.

Scope of Services

Showcase examples of your services and approach with this scope of services section. Whether you're pitching inbound or content marketing services, conversion optimization, reporting and analytics, or a full digital marketing services package, this is section of your proposal to go into more detail about those services.

This free online marketing proposal template includes example service descriptions that you can use, edit, or replace with your own service descriptions.

Digital marketing proposal template scope of services page
Digital marketing proposal template timeframe


How much time will it take to implement your digital marketing strategy? What input will you need before you can kick off your plan?

An important consideration for your prospects when they are considering which digital marketing agency to hire is understanding the project timeline. This page of our free online marketing proposal template lets you provide a clear timeline for your client.

Case Study

Show off past wins with a case study. This can be one of the most persuasive sections of your digital marketing proposal for your prospect. It proves that you can walk the walk because you've done it before for someone who looks a lot like them.

This free digital marketing proposal template includes an example case study that you can edit to reflect a successful marketing project with a past client.

Digital marketing proposal template case study
Digital marketing proposal template pricing/investment page

Investment and Pricing Page

Once you've explained the scope of your services, your strategy overview and goals, and a timeframe, it's time to let your prospect know how much your digital marketing services are going to cost.

Use this section of our digital marketing proposal template to list your project fees. Proposify's interactive pricing tables make it easy to present all of your pricing, discounts, taxes, and optional extras in an intuitive format.

Our Team

Use this section of your digital marketing proposal to introduce your team. Your online marketing quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the marketers who will be working with your new clients.

Digital marketing proposal template, team page
Digital marketing proposal template contract sign off

Contract & Sign-Off

This online marketing proposal sample includes an example contract, plus a section for your new clients to sign electronically.

When clients are ready to sign off on the deal, Proposify's free electronic signatures make closing fast and simple.

Tips for creating a winning digital marketing proposal

Crush your next digital marketing services pitch with these data-backed proposal tips.

Adding images to your digital marketing proposal can increase your close rate by 26%.

We don't need to tell you the power of imagery—you're a digital marketing expert! But did you know that adding images to your proposals doesn't only give your proposals a professionalism sure to impress potential clients, but it can help increase close rate?

Your proposal is an extension of your brand, so it's essential your proposal design is as sharp as your website, emails, and the work you produce for clients.

This digital marketing proposal sample includes placeholder images that are easy to swap out with your own imagery.

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Increase your close rate by including esignatures on your digital marketing proposals.

Including a place for your new client to electronically sign-off on your digital marketing proposal can increase deal close rates by 4.65x. Esignatures also help online marketing proposals close 60% faster.

All Proposify proposal templates, including this free digital marketing proposal example, come with our free esignature tool to help you close more business, faster.

esignatures get 32 percent faster sign-off

Embed video in your digital marketing proposal.

Some companies report increasing their close rate by 196% for proposals that include video content.

Whether it's a customer testimonial, showreel of past work, or an About Us video introducing your team, video can be the interactive element that makes your proposal stand out from the flat, one-dimensional proposals from the competition.

It's easy to embed video in this free digital marketing proposal template. No size limits means no slowing down, and you can upload from any platform.

embed video in proposal documents

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about digital marketing proposal templates

What is a digital marketing proposal?

A digital marketing proposal is a document submitted by a digital marketing agency, consultant, business, or freelancer to a potential client.

It is a sales document designed to convince that potential client to receive digital marketing services strategic digital marketing services, campaigns, or projects.

How do I write a digital marketing proposal?

The best digital marketing proposals are concise summaries of why your agency, consultancy, or freelance service is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.

This digital marketing proposal sample come complete with professional pre-written copy that's ready to use or switch out with text of your own.

What should a digital marketing proposal include?

A good digital marketing proposal includes everything your prospect needs to make an informed decision. But not so much that they get bogged down in unnecessary information.

Some digital marketing proposal must-haves include a well designed cover, a persuasive executive summary, a detailed scope of your services, information about your team, and a pricing & sign-off section.

Why not just send my digital marketing proposal as a PDF or Word doc?

Because then you'll be flying blind! Just as you'd never send leads to your marketing site without detailed tracking and analytics, you're putting yourself at a huge disadvantage if you have no visibility into your proposal process.

Proposify's online proposal software allows you to track and analyze exactly what happens once your digital marketing proposal is in your potential client's hands, from the moment you send to the second they sign.

How do I get my digital marketing proposal signed?

Electronic signatures are the modern way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

How long should an online marketing proposal be?

Data from millions of proposals shows the ideal length for a digital marketing proposal is 11 pages and 7 sections. Be sure to keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your online marketing proposals are impressive to read and easy to navigate.

How should I structure a digital marketing proposal?

Lead with an eye-catching cover. Next, remind your prospect why you're the best digital marketing services company for the job with a persuasive executive summary. Present a timeframe for the project and describe the scope of your services. Offer a persuasive case study. Introduce your team of experts. Then comes the investment and pricing section, where you display your fees. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.

I’ve received an RFP for digital marketing services. What should I do next?

After you've received an RFP for digital marketing services, you have a short window of opportunity to get your proposal in before the competition does.

Our research shows that 42.5% of proposals sent through Proposify close within 24hrs of a prospect opening the document. Proposify helps you move with speed and confidence after you've received an RFP so you can get an impressive proposal to your prospect quickly and land your next client before the competition swoops in.

How do I send a digital marketing proposal to a client?

There are several ways to send a digital marketing proposal to a client. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Can I edit this digital marketing proposal template?

You sure can! All Proposify templates are completely customizable.

Use this free digital marketing proposal template to dominate your deals

Grab this free, customizable template now and get ready to crush your next digital marketing services pitch.

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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