Influencer Proposal Template that Gets Brand Deals
Skip the generic pitches. With Proposify’s influencer proposal template, you can send polished, on-brand proposals that build trust and leave a strong first impression. This ready-to-use template saves you time on design, so you can secure more partnerships.
Our influencer proposal template is fully customizable and comes with pre-built sections for campaign goals, audience insights, deliverables, and pricing, so you don’t have to start from scratch. Edit the copy, design, and layout to match your brand, add images or case studies to showcase your work, and send proposals with built-in signature features for faster, legally binding approvals.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
What’s Included In This Influencer Proposal Template?
About Me
Introduce yourself and establish credibility with sections for your niche, community size, engagement rate, and audience demographics. The template includes space to highlight your core values and what makes your content approach unique to potential brand partners.
Why Me?
Present your value proposition with specific content offerings like Instagram posts, TikTok content, giveaways, affiliate programs, and event coverage. This section includes a dedicated area to showcase metrics from successful past partnerships that demonstrate your track record and results.
Timeline
A structured 4-week project schedule that outlines each phase of collaboration. This shows brands you have a professional process and helps set clear expectations for deliverables and milestones throughout the campaign.
Investment
Your pricing section with a detailed table for different content types including sponsored posts, stories, reels, and YouTube integrations. Each service includes quantity fields, individual pricing, and automatic calculations. A discount option is built into the template.
Next Steps & E-Signature
A clear 4-step process for moving forward with the partnership. The template includes signature fields for both parties, allowing you to finalize agreements directly within the proposal document without additional paperwork.
Professional Design
The template features a modern layout with consistent branding, professional graphics, and lifestyle photography. The design conveys professionalism and can be customized to match your personal brand aesthetic.
Win more brand collaborations with our flexible influencer proposal template
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Frequently asked questions
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Start with Proposify's influencer proposal template and customize it with your specific details.
You'll want to include:
- Your audience demographics and engagement metrics
- The content deliverables you're offering (posts, stories, reels, etc.)
- Clear pricing for each service
- Examples of successful past brand partnerships
The template includes all these sections pre-built, so you just need to add your information and adjust the design to match your personal brand.
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Focus on engagement rate over follower count. Brands care more about active audiences than vanity metrics. Include your average likes, comments, shares, and saves, along with audience demographics like age range, location, and interests.
If you have them, add metrics from previous campaigns such as click-through rates, conversion rates, or sales generated.
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Most successful influencer proposals include tiered options or à la carte pricing. This gives brands flexibility to choose what fits their budget and campaign goals. The template's interactive pricing table makes it easy to present multiple content types with individual pricing that brands can mix and match.
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Base your rates on your engagement rate, niche expertise, content quality, and the time required for each deliverable.
Research industry benchmarks for your follower range and platform. Remember to factor in usage rights. Brands using your content for paid ads should pay more than organic posts. Don't undervalue your work to land deals; the right brands will pay fair rates for quality partnerships.
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Build some flexibility into your pricing, but know your minimum. You can offer added value instead of discounts, like throwing in extra stories or extended posting duration. The proposal's expiration date (typically 14-30 days for influencer proposals) also creates urgency.
If a brand's budget is truly too low, it's better to pass than undervalue your work and set a bad precedent.
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Most influencer campaigns run 2-4 weeks from contract signing to final post. Include time for brand approval of content drafts, revisions, and your posting schedule. The timeline section in this template helps set these expectations upfront and shows you run a professional operation.
