SEO Proposal Template To Close Deals

If you're a marketing agency or freelancer offering SEO services, our sample SEO proposal template shows an example of how to pitch search engine optimization services. Sign-up for a free 14-day trial to get access to this search engine optimization proposal template and start creating pain-free proposals today.

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All Proposify proposal templates are 100% customizable.

What is included in this SEO proposal template?

This free SEO proposal example includes everything you need to dominate your search engine optimization pitches and turn more prospects into paying clients. The scope of the proposal includes deliverables like auditing, on-page ranking, information architecture, content creation, and a sample contract at the end.

An Eye-Catching Cover

As an SEO, you understand the importance of page one—and it's no different for your business proposals! The cover of your SEO proposal is your chance to stand out and catch your prospect's attention.

This SEO proposal example features a professionally-designed cover complete with important information such as client info, date submitted, and who on your team submitted the proposal. Everything is totally customizable, so it's simple to add your SEO company's unique style.

sample cover page for seo proposal template
sample overview and goals page for seo proposal

Overview and Goals

What results will you drive for your new client? What can they expect their business to look like once you've implemented your SEO strategy?

Include a personal note at the top of your proposal to reassure your potential client that you know what you're talking about and that you're uniquely positioned to help them tackle their search challenges.

This professionally-written SEO proposal executive summary example will give you a running start on persuading your prospects to close the deal.

Scope of Services

Whether you're pitching on-page SEO services, link building, site auditing, or a full optimization package, this is the section of your search engine marketing proposal to list the full scope of your services.

This free template includes example service descriptions that you can switch out with custom descriptions of your own SEO services.

sample scope of services page for SEO proposal template
example timeline for an SEO proposal


How long do you anticipate this SEO project to take? What input will you need from your client along the way?

For your prospect, an important part of choosing an SEO consultant is understanding the project timeline. Use this example timeline to provide a detailed schedule that's easy for your potential clients to understand.

Investment and Pricing Page

Once you've described the scope of your services, your overview and goals, and a timeframe, it's time to get down to brass tacks. How much are your SEO services going to cost your client?

Use this section of our free SEO proposal template to list and describe your fees. Proposify's interactive pricing tables make it easy to present all of your fees, discounts, taxes, and optional extras in an intuitive format.

sample pricing/your investment page for an SEO proposal template
SEO proposal why us page

Why Us?

How does your SEO agency or consultancy address your client's search challenges in ways your competitors can’t? Use this section of our free SEO proposal sample to describe your unique approach to search engine optimization and why your solution makes you the best choice.

Our Team

Use this section of your SEO proposal to introduce your team. Your SEO quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the SEOs who will be working with your new clients.

SEO proposal team page
sample contract sign off page for seo proposal

Statement of Work, Contract, & Sign-Off

This SEO proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Tips for creating a winning SEO proposal

Crush your next search engine optimization services pitch with these data-backed proposal tips.

Increase your sales close rate by including esignatures on your SEO proposals.

Including a place for your new client to electronically sign-off on your SEO proposal can increase deal close rates by 4.65x. Esignatures also help search engine marketing deals close 60% faster.

All Proposify proposal templates, including this free SEO proposal example, come with our free esignature tool to help you close more business, faster.

esignatures get 32 percent faster sign-off

Using images in your SEO proposals can increase your success rate by 26%.

Just like any good SEO strategy, paying attention to images and visual content can make the difference between coming in at the top and dropping off to be forgotten.

Adding images to your SEO services quotes doesn't only help you look more polished and professional, it can also help increase your close rate by up to 26%.

This free SEO proposal template comes complete with placeholder images that you can customize to reflect your own brand and services.

proposal content library

Embedding video and bring your SEO proposals to life.

Whether it's an explainer video that breaks down your process, customer testimonials or a case study, or a personalized welcome message, including video directly in your SEO proposals can inject humanity into your deals and set you apart.

It's not just for aesthetics, either. Some companies see up to a 196% boost in close rates for proposals that include video.

embed video in proposal documents

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about SEO proposals

What is an SEO proposal?

An SEO proposal is a document submitted by a marketing agency, SEO consultant, or digital strategist to a potential client. Its purpose is to convince prospective clients to sign up for search engine optimization services.

How do I write an SEO proposal?

The best search engine optimization proposals are concise summaries of why your SEO services company is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.

This SEO proposal sample come complete with professional pre-written copy that's ready to use or switch out with text of your own.

What makes a good SEO proposal?

A good SEO proposal includes everything your prospect needs to make an informed decision, but not so much that they get bogged down in unnecessary information.

SEO proposal must-haves include an attention-grabbing cover, a persuasive cover letter, a detailed breakdown of your services, information about your team, and a fees & sign-off section.

Why not just send my SEO proposal as a PDF or Word doc?

Because then you'll be flying blind! You're an SEO so you understand the importance of visibility and access to important data. When you send your proposals as PDFs or Word docs, you get neither.

Proposify's online proposal software allows you to track and analyze exactly what happens once your SEO proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign.

How do I get an SEO proposal signed?

Electronic signatures are the only way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

I’ve received an RFP for SEO services. What should I do next?

After you've received an RFP for search engine optimization services, you have a short window of opportunity to get your pitch in before the competition does.

Our research shows that 42.5% of proposals sent through Proposify close within 24hrs of a prospect opening the document. Proposify helps you move with speed and confidence after you've received an RFP so you can get an impressive proposal to your prospect quickly and land your next big SEO client before the competition swoops in.

How long should an SEO proposal be?

Data from millions of proposals suggests the ideal length for a SEO proposal is 11 pages and 7 sections. It's a best practice to keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your SEO proposal are impressive to read and easy to navigate.

How should I structure an SEO proposal?

Lead with an unmissable cover. Next, remind your potential client why you're the best SEO services company for the job with a persuasive cover letter. Describe the scope of your services and present a timeframe for the project. Then comes the all-important pricing section. To drive the deal home, include a section that elaborates on your business philosophy to show you are experts in your field and introduce your team. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.

How do I send an SEO proposal to a client?

There are several ways to send a SEO proposal to a client, some more efficient than others. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Can I edit this SEO proposal template?

You betcha. All Proposify templates are completely customizable.

Use this free SEO proposal template to dominate your deals

Grab this free, customizable template now and get ready to crush your next search engine optimization services pitch.

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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