SEO Proposal Template To Close Deals
If you're a marketing agency or freelancer offering SEO services, our sample SEO proposal template shows an example of how to pitch search engine optimization services. Sign-up for a free 14-day trial to get access to this search engine optimization proposal template and start creating pain-free proposals today.
Template details
All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.
- 100% customizable
- Edit and download
- Pre-written proposal letter example
- Interactive pricing tables
- Embed videos
- Free e-signature tool
What is included in this SEO proposal template?
An Eye-Catching Cover
As an SEO, you understand the importance of page one—and it's no different for your business proposals! The cover of your SEO proposal is your chance to stand out and catch your prospect's attention.
This SEO proposal example features a professionally-designed cover complete with important information such as client info, date submitted, and who on your team submitted the proposal. Everything is totally customizable, so it's simple to add your SEO company's unique style.
Overview and Goals
What results will you drive for your new client? What can they expect their business to look like once you've implemented your SEO strategy?
Include a personal note at the top of your proposal to reassure your potential client that you know what you're talking about and that you're uniquely positioned to help them tackle their search challenges.
This professionally-written SEO proposal executive summary example will give you a running start on persuading your prospects to close the deal.
Scope of Services
Whether you're pitching on-page SEO services, link building, site auditing, or a full optimization package, this is the section of your search engine marketing proposal to list the full scope of your services.
This free template includes example service descriptions that you can switch out with custom descriptions of your own SEO services.
Timeframe
How long do you anticipate this SEO project to take? What input will you need from your client along the way?
For your prospect, an important part of choosing an SEO consultant is understanding the project timeline. Use this example timeline to provide a detailed schedule that's easy for your potential clients to understand.
Investment and Pricing Page
Once you've described the scope of your services, your overview and goals, and a timeframe, it's time to get down to brass tacks. How much are your SEO services going to cost your client?
Use this section of our free SEO proposal template to list and describe your fees. Proposify's interactive pricing tables make it easy to present all of your fees, discounts, taxes, and optional extras in an intuitive format.
Why Us?
How does your SEO agency or consultancy address your client's search challenges in ways your competitors can’t? Use this section of our free SEO proposal sample to describe your unique approach to search engine optimization and why your solution makes you the best choice.
Our Team
Use this section of your SEO proposal to introduce your team. Your SEO quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the SEOs who will be working with your new clients.
Statement of Work, Contract, & Sign-Off
This SEO proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.
When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.
Frequently asked questions
Have another question not mentioned here? Check out our Proposify help center.
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Proposify knows proposals. Our team has studied millions of deal documents over many years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.
Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals. to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.
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An SEO proposal is a document that outlines a strategy to improve a client's search engine rankings and online visibility. It includes the proposed services, timeline, pricing, and expected results, providing a comprehensive plan for achieving SEO goals.
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When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.
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Lead with an unmissable cover. Next, remind your potential client why you're the best SEO services company for the job with a persuasive cover letter. Describe the scope of your services and present a timeframe for the project. Then comes the all-important pricing section. To drive the deal home, include a section that elaborates on your business philosophy to show you are experts in your field and introduce your team. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.
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After you've received an RFP for search engine optimization services, you have a short window of opportunity to get your pitch in before the competition does.
Our research shows that 42.5% of proposals sent through Proposify close within 24hrs of a prospect opening the document. Proposify helps you move with speed and confidence after you've received an RFP so you can get an impressive proposal to your prospect quickly and land your next big SEO client before the competition swoops in. -
The best search engine optimization proposals are concise summaries of why your SEO services company is the best choice for your potential client. They're brief, convincing, well-written, and organized into sections for easy reading.
This SEO proposal sample come complete with professional pre-written copy that's ready to use or switch out with text of your own. -
Data from millions of proposals suggests the ideal length for a SEO proposal is 11 pages and 7 sections. It's a best practice to keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your SEO proposal are impressive to read and easy to navigate.
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A good SEO proposal includes everything your prospect needs to make an informed decision, but not so much that they get bogged down in unnecessary information.
SEO proposal must-haves include an attention-grabbing cover, a persuasive cover letter, a detailed breakdown of your services, information about your team, and a fees & sign-off section. -
Because then you'll be flying blind! You're an SEO so you understand the importance of visibility and access to important data. When you send your proposals as PDFs or Word docs, you get neither.
Proposify's online proposal software allows you to track and analyze exactly what happens once your SEO proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign. -
There are several ways to send a SEO proposal to a client, some more efficient than others. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.
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Electronic signatures are the only way to close business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.
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You betcha. All Proposify templates are completely customizable.
