Social Media Proposal Template To Close Deals

If you're a marketing agency or freelancer offering social media services, our free sample proposal template shows an example of how to pitch those services. Sign-up for a free 14-day trial to get access to this social media marketing proposal template and start creating pain-free proposals today.

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All Proposify proposal templates are 100% customizable.

What is included in this social media proposal template?

This free social media management proposal has everything you need to wow your potential clients! It's entirely customizable and includes pre-written sections detailing the scope of your social media strategy, target audience personas, channel plan, and includes a sample contract at the end.

An Impressive Cover

As a social media specialist, you know the importance of first impressions. The exact same importance applies to the cover page of your business proposals.

This professionally-designed proposal cover is sure to catch your potential client's attention and make your pitch stand out. It also includes all the important information you'll need, and is completely customizable so it's easy to make it yours.

sample cover page for social media proposal template
overview and goals page for social media strategy proposal

Overview and Goals

What is it about your social media strategy company your clients can't live without? Is it your unique approach to social marketing? Your attention to detail? Your second-to-none meme knowledge?

Whatever it is that sets you apart, the overview and goals section is where you sell your prospects on why they should pick you over the competition.

This free social media strategy proposal template comes with professionally-written placeholder copy to give you and idea of ideal length and tone. Whether you tweak what's there to make it your own, or write your own message from scratch, the choice is yours.

Scope of Services

Whether you're pitching a channel-specific plan, a social content calendar, or a full social media strategy, this is the section of your social media marketing proposal to list the full scope of your services.

This free social media proposal example includes sample services descriptions. Simply switch out the placeholder text with your own services and descriptions of what they involve.

scope of services page for social media proposal template
timeframe for social media proposal template


How long do you expect this social media strategy project to take? An important consideration for a potential client is understanding how the project timeline fits in around their business goals and calendar.

Edit this section of our free social media management proposal to reflect your own timeframe, so your potential client has a clear understanding of when they can expect to see results.

Investment and Pricing Page

Now that you've described the scope of your services, an overview of your goals, and a timeframe, it's time to let your client know how much your social management services will cost.

Use this section of our free social media proposal example to list and describe your fees. Proposify's interactive pricing tables make it easy to present all of your fees, discounts, taxes, and optional extras in an intuitive format.

pricing page for social media proposal template
social media proposal template why us page

Why Us?

How does your social media agency or consultancy address your client's search challenges in ways your competitors can’t?

Use this section of our free social media marketing proposal template to lay out your unique approach to social strategy, show off some clients who've had success with your services, and why your approach makes you the best choice.

Our Team

Use this section of your social media proposal to introduce your team. Your social media strategy quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the social specialists and community managers who will be working with your new clients.

social media strategy proposal template our team page
statement of work, contract, and sign-off page for social media proposal

Statement of Work, Contract, & Sign-Off

This free social media campaign proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Tips for creating a winning social media proposal

Crush your next social media marketing services pitch with these data-backed proposal tips.

Increase your close rate when pitching social marketing services by including images in your social media proposals.

You're a social media specialist—we don't need to tell you about the power of imagery!

But did you know that images bring far more than visual appeal and professionalism to your sales docs. They can also help increase your close rate by up to 26%.

This free social media proposal template includes placeholder images that are easy to switch out for your own content that matches your marketing agency's style.

proposal content library

Bring your social media proposal to life by embedding video.

It seems like a no-brainer, but including video in your proposal is an easy way to make sure your social media pitch stands head-and-shoulders above the competition.

Plus, some companies see up to a 196% boost in close rates for proposals that include video.

Whether it's a personalized video message, demo reel of previous work, or a client testimonial, it's simple to embed video from any platform in this free social media strategy proposal template.

embed video in proposal documents

Significantly increase success rates by using esignatures.

Esignatures are the modern way to close new business. They're fast, secure, and your new social media services clients can sign from anywhere, on any device.

They can also help increase close rates by 465%, and help deals close up to 60% faster. Proposify's free esignature tool is included on this free social media marketing proposal.

esignatures get 32 percent faster sign-off

of Proposify proposals are created and sent in under an hour


of winning proposals close within 24 hours or less


of proposals are signed within 11 minutes of opening

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Frequently asked questions about social media proposals

What is a social media proposal?

A social media proposal is a document submitted by a marketing agency, online media strategist, or social media services company to a potential client. It is a sales document designed to convince that potential client to sign on for social media services, social marketing projects, or campaigns.

How do I write a social media proposal?

The best social media proposals are concise summaries of why your social media marketing agency is in the best position to address your potential client's business challenges. They are brief, persuasive, well-written documents that are typically organized into sections for easy reading.

This example social media proposal template is pre-written with professional copy that's ready to use or edit.

What makes a good social media proposal?

A social media that gets a client to sign on the dotted line needs to strike a balance between including enough information so your prospective clients have what they need to make an informed decision, but not include so much that they get bogged down in unnecessary information.

Some social media strategy proposal must-haves include an impressive cover, a detailed description of the services you offer, a timeline, a contract to protect your business, and a place for your new client to electronically sign.

Why not just send my social proposal as a PDF?

You're an online media expert, so you understand the importance of visibility and access to important data to make business decisions. When you send your proposals as PDFs or Word docs, you're flying completely blind at the closing end of your deals.

Proposify's online proposal software allows you to track and analyze exactly what happens once your social media proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign.

How do I get my social media proposal signed?

Electronic signature are the smartest way to close new business. They're secure, legally binding, and with Proposify, completely free. All of our proposal templates, including this social media proposal template, includes our free esignature tool.

Can I edit this social media proposal template?

It sure is. All Proposify templates are completely customizable.

How many pages should a social media proposal have?

Data from millions of proposals shows that the ideal length for a social media proposal is 11 pages, organized into 7 sections.

The best social media consulting proposals are concise, organized, and include compelling design and visual content to make sure they are impressive to read and easy to navigate and understand.

How should I structure a social media campaign proposal?

First thing's first: Capture your prospect's attention with an unmissable cover that reflects your brand and unique style. Next, reassure your potential client that you're the best social company for the job with a persuasive cover letter that sells your services. Describe the scope of your services in detail and include a clear timeline. Introduce your team with an about us section, and show off some of your happy clients with a case study. Present a clear breakdown of your fees on the pricing page. Finally, include T&Cs to protect your business, and a place for your prospect to electronically sign and close the deal.

How should I send a social media proposal to a client?

The most efficient way to send a social media proposal to a prospective client is by emailing them a secure link to an online document. When you use online proposal software like Proposify, emailing your proposal to your prospect is baked into your deal-closing process. When you send your proposals this way, there's no file size limits, no need to download anything, and no getting your proposal stuck in your prospect's inbox.

Why do I need a Proposify account to use this template?

When you sign up for a free 14-day trial with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

Use this social media proposal template to dominate your next deal (and the one after that, and the one after that...)

Grab this fully customizable proposal template now and get ready to crush your next social media services pitch.

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Learn why over 10,000 businesses love Proposify

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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