Social Media Proposal Template To Close Deals

If you're a marketing agency or freelancer offering social media services, our free sample proposal template shows an example of how to pitch those services. Sign-up for a free 14-day trial to get access to this social media marketing proposal template and start creating pain-free proposals today.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

What is included in this social media proposal template?

An Impressive Cover

As a social media specialist, you know the importance of first impressions. The exact same importance applies to the cover page of your business proposals.

This professionally-designed proposal cover is sure to catch your potential client's attention and make your pitch stand out. It also includes all the important information you'll need, and is completely customizable so it's easy to make it yours.

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Overview and Goals

What is it about your social media strategy company your clients can't live without? Is it your unique approach to social marketing? Your attention to detail? Your second-to-none meme knowledge?

Whatever it is that sets you apart, the overview and goals section is where you sell your prospects on why they should pick you over the competition.

This free social media strategy proposal template comes with professionally-written placeholder copy to give you and idea of ideal length and tone. Whether you tweak what's there to make it your own, or write your own message from scratch, the choice is yours.

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Scope of Services

Whether you're pitching a channel-specific plan, a social content calendar, or a full social media strategy, this is the section of your social media marketing proposal to list the full scope of your services.

This free social media proposal example includes sample services descriptions. Simply switch out the placeholder text with your own services and descriptions of what they involve.

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Timeframe

How long do you expect this social media strategy project to take? An important consideration for a potential client is understanding how the project timeline fits in around their business goals and calendar.

Edit this section of our free social media management proposal to reflect your own timeframe, so your potential client has a clear understanding of when they can expect to see results.

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Investment and Pricing Page

Now that you've described the scope of your services, an overview of your goals, and a timeframe, it's time to let your client know how much your social management services will cost.

Use this section of our free social media proposal example to list and describe your fees. Proposify's interactive pricing tables make it easy to present all of your fees, discounts, taxes, and optional extras in an intuitive format.

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Why Us?

How does your social media agency or consultancy address your client's search challenges in ways your competitors can’t?

Use this section of our free social media marketing proposal template to lay out your unique approach to social strategy, show off some clients who've had success with your services, and why your approach makes you the best choice.

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Our Team

Use this section of your social media proposal to introduce your team. Your social media strategy quote isn't only for presenting the scope of the project and how much it will cost, it's also an opportunity to put faces to names and introduce the social specialists and community managers who will be working with your new clients.

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Statement of Work, Contract, & Sign-Off

This free social media campaign proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

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Frequently asked questions

Have another question not mentioned here? Check out our Proposify help center.

Proposify knows proposals.  Our team has studied millions of deal documents over many years and understands what it takes to close deals.  We are dedicated to delivering a solution that puts you and your team in control of the closing process.  From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.

Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals.  to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

The best social media proposals are concise summaries of why your social media marketing agency is in the best position to address your potential client's business challenges. They are brief, persuasive, well-written documents that are typically organized into sections for easy reading.

This example social media proposal template is pre-written with professional copy that's ready to use or edit.

First thing's first: Capture your prospect's attention with an unmissable cover that reflects your brand and unique style. Next, reassure your potential client that you're the best social company for the job with a persuasive cover letter that sells your services. Describe the scope of your services in detail and include a clear timeline. Introduce your team with an about us section, and show off some of your happy clients with a case study. Present a clear breakdown of your fees on the pricing page. Finally, include T&Cs to protect your business, and a place for your prospect to electronically sign and close the deal.

A social media that gets a client to sign on the dotted line needs to strike a balance between including enough information so your prospective clients have what they need to make an informed decision, but not include so much that they get bogged down in unnecessary information.

Some social media strategy proposal must-haves include an impressive cover, a detailed description of the services you offer, a timeline, a contract to protect your business, and a place for your new client to electronically sign.

The most efficient way to send a social media proposal to a prospective client is by emailing them a secure link to an online document. When you use online proposal software like Proposify, emailing your proposal to your prospect is baked into your deal-closing process. When you send your proposals this way, there's no file size limits, no need to download anything, and no getting your proposal stuck in your prospect's inbox.

A social media proposal is a document submitted by a marketing agency, online media strategist, or social media services company to a potential client. It is a sales document designed to convince that potential client to sign on for social media services, social marketing projects, or campaigns.

Data from millions of proposals shows that the ideal length for a social media proposal is 11 pages, organized into 7 sections.

The best social media consulting proposals are concise, organized, and include compelling design and visual content to make sure they are impressive to read and easy to navigate and understand.

You're an online media expert, so you understand the importance of visibility and access to important data to make business decisions. When you send your proposals as PDFs or Word docs, you're flying completely blind at the closing end of your deals.

Proposify's online proposal software allows you to track and analyze exactly what happens once your social media proposal is in your potential client's hands. You'll have full visibility into how your quote is progressing from the moment you send to the second they sign.

Electronic signature are the smartest way to close new business. They're secure, legally binding, and with Proposify, completely free. All of our proposal templates, including this social media proposal template, includes our free esignature tool.

It sure is. All Proposify templates are completely customizable.