Why Your Proposals Are Costing You Deals (and How to Fix It)

Happening: On-Demand

Sales and marketing do everything right...until the document that decides the deal.

Your team is probably doing a great job building a trusted brand, generating demand, booking meetings, and running strong discovery calls.

But then the proposal goes out and suddenly momentum stalls, objections pop up, and deals quietly die all at the stage where YES should be the natural next step.

Deals Aren’t Lost in the Funnel. They’re Lost in the Proposal.

In this on-demand webinar, Proposify CEO and Co-Founder Kyle Racki shows why proposals are one of the most overlooked (and expensive!) failure points in B2B sales and what high-performing teams do differently to close more deals, faster.

Using winning insights from analyzing more than 1 million real-world proposals, Kyle breaks down what actually causes deals to stall and how modern revenue teams, teams just like yours, fix it.

What you'll learn:

Why proposals are where deals are really won or lost
How inconsistent messaging, structure, and design quietly kill momentum (even after a perfect demo)
Where Sales and Marketing drop the ball and how to fix it together
How to protect your brand without slowing sales down
What a proposal process looks like when it’s built to close
How winning teams are using proposals to impress buyers, move faster, and close with confidence

Who this is for:

Sales leaders tired of stalled deals and last-minute objections
Marketing leaders who want their brand to show up at the moment of truth
Founders, RevOps, and GTM leaders responsible for revenue, not silos
Anyone who's watched a 'sure thing' go silent after sending the proposal

	Basic Start free trial	Team Start free trial	Business Book a demo
Brand customization
Unlimited templates All accounts allow unlimited templates.
Content library Create and share templates, sections, and images that can be pulled into documents.
Embed images & videos Images can be uploaded directly, videos can be embedded from external sources like YouTube, Vidyard, and Wistia
Custom domain You can map your domain so prospects visit something like proposals.yourdomain.com and don't see "proposify" in the URL
Content authoring	Basic	Team	Business
Online signatures All plans allow you to get documents legally e-signed
Interactive quoting Allow prospects to alter the quantity or optional add-ons
Client input forms Capture information from prospects by adding form inputs to your documents.
Document Sends You can create unlimited documents but some plans limit how many you can send per month. info	5 sends / mo	Unlimited	Unlimited
Collaborator seats Collaborators are users who only have access to specific proposals, and can edit or approve, but not create or send. info	1 collab seat included	3 collab seats included	5 collab seats included
Visibility	Basic	Team	Business
Notifications & metrics Get notified by email and see when prospects are viewing your document.
PDF export Generate a PDF from any document that matches the digital version.
Reports Get a full exportable table of all your documents with filtering.
Integrations & API	Basic	Team	Business
Payments Connect your Stripe account and get paid in full or partially when your proposal gets signed.
Integrations Integrate with popular CRMs, invoicing, and project management tools.
Automations Set up automations using pre-built connectors or customize using the workflow builder
Single sign-on (SSO) Our SSO works with identity providers like Salesforce, Okta, and Azure
Salesforce integration Use our managed package and optionally SSO so reps work right within Salesforce			$9/user/mo
Aspire integration Import contacts and field data from Aspire into documents in Proposify			$9/user/mo
Process & control	Basic	Team	Business
Custom fields & variables Create your own fields you can use internally that get replaced in custom variables within a document.
Auto reminders You can automatically remind prospects who haven't yet opened your document in daily intervals.
Roles & permissions Lock down what users can and can't do by role. Pages and individual page elements can be locked.
Approval workflows Create conditions that if met will trigger an approval from a manager (by deal size and discount size).
Workspaces Great for multi-unit businesses like franchises. Enables businesses to have completely separate instances that admins can manage.
API Access Integrate with external systems, or enhance customization, our API provides the tools you need to succeed.
Customer Success	Basic	Team	Business
Email & chat support Our team is here to provide their fabulous support Monday - Thursday 8 AM - 8 PM EST and on Fridays 8 AM - 4 PM EST.
Phone & Zoom support Sometimes the written word isn't enough and our team will hop on a call to show you how to accomplish something in Proposify.
Success manager Your own dedicated CSM who will onboard you and meet with you periodically to ensure you're getting maximum value from Proposify. info
Premium integration support Our team of experts can perform advanced troubleshooting and even set up zaps and automations to get the job done.
Custom template design Our in-house designers will design an on-brand, professional proposal template to your satisfaction. info	Learn more	Learn more	Learn more

Why Your Proposals Are Costing You Deals (and How to Fix It)

Happening: On-Demand

Sales and marketing do everything right...until the document that decides the deal.

Basic

Team

Business

Brand customization

Content authoring

Visibility

Integrations & API

Process & control

Customer Success

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