If this year has taught us anything, it’s that people are social. They need to be around other people. While Zoom happy hours and virtual coffee meetings were a start, there’s really no substitute for face-to-face interactions.
Remote selling has come a long way over the past year, but now that restrictions are being lifted, many people are excited by the opportunity to finally meet in person again. As travel for business becomes a reality, the demand for physical events is beginning to climb.