Sponsorship Proposal Template To Close Deals

Not-for-profit agencies, charities, foundations, and event managers who are seeking sponsorship support for their events can customize this sponsorship proposal template. It offers an simpler way to create a professional sponsorship request for potential corporate partners for your next event, be it a music festival, charity fundraiser, cultural or sporting event.


Template details

All of our templates are 100% customizable so you can edit the copy, design, images, and layout to suit your business, brand, and client project. Our online signature feature delivers 60% faster client approval and makes the proposal legally binding.

  • 100% customizable
  • Edit and download
  • Pre-written proposal letter example
  • Interactive pricing tables
  • Embed videos
  • Free e-signature tool

What is included in this sponsorship proposal template?

An Eye-Catching Cover

No sponsorship deck is complete without an impressive cover designed catch the attention of a potential sponsor.

Proposify's intuitive document editor makes it easy to customize the cover of this free sponsorship proposal template to ensure it reflects the aesthetic of your event.

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A Sponsorship Letter

The sponsorship letter or executive summary is one of the most important sections of your sponsorship proposal. It's one of your key assets when securing corporate sponsorship for an event.

This free sponsorship proposal sample contains an example sponsorship letter to get you inspired. Use this section to tell your story and persuade potential sponsors to invest in your event.

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Your Unique Differentiator

What is it about your event, fundraiser, or initiative that sponsors won't be able to miss?

Is it your unique marketing channels? Your proven track record? Your raving fans? Whatever it is, this section of your sponsorship pitch is where you lay it out.

This free sponsorship proposal template includes examples to get you started. And because this entire template is 100% customizable, you can easily adjust and rewrite to add your own voice and colour as you go.

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About Us

Use this section of your sponsorship packet template to introduce your team.

This is where you put some faces to names and inject some humanity into your sponsorship bid! What are your unique expertise? How do you approach sponsor relations?

Make your new sponsors feel comfortable and excited about the prospect of doing business with you and your team.

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Deliverables, Timeline, and Process

How will the sponsorship look and feel for prospective sponsors? This section of the free sponsorship agreement contains a breakdown of the deliverables, timelines, and process for this sponsorship.

You want to be detailed, but not include so much information that it's overwhelming. Use our professionally written copy as a guide for length and detail, and edit to include the specifics of your sponsorship request.

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Pricing Page

The pricing or costs page of your sponsorship deck is the place to list and describe the financial commitment for your potential sponsors.

Proposify's interactive pricing makes it easy to present package tiers, pricing descriptions, optional extras, and taxes in a clear and intuitive format. It makes it easy for your sponsors to buy, so much so that proposals that use Proposify's interactive pricing are 115% more likely to close.

Plus, using payment integrations in your sponsorship proposals to secure deposits increases close rates by 90%.

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Terms & Conditions and Sign-Off

This free sponsorship proposal template comes with pre-written terms & conditions that are ready to use or edit to suit your own terms.

Once your new sponsor is ready to sign, Proposify's legally-binding, secure, and completely free electronic signatures make closing the deal fast and simple.

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Frequently asked questions

Have another question not mentioned here? Check out our Proposify help center.

Proposify knows proposals.  Our team has studied millions of deal documents over many years and understands what it takes to close deals.  We are dedicated to delivering a solution that puts you and your team in control of the closing process.  From template and content management to analytics and reporting, you'll have consistency and visibility across your entire sales team and cycle.

Reps will love the flexible design editor and be armed with a powerful tool to create professional, error-free proposals.  to top it off, our experienced support team is second to none and here to ensure you succeed with our product and in winning business.

Absolutely! All Proposify templates are 100% customizable.

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

The best sponsorship proposals are concise summaries of why your potential sponsor should invest their resources in your event. To be effective, sponsorship bids need to be convincing, well-written, and organized into sections for easy reading.

This example sponsorship proposal template contains pre-written, professional sections that are ready to use or switch out with text of your own.

The very first section of your sponsorship proposal should be a well-designed, eye-catching cover. Next comes a sponsorship letter to sell your potential sponsors on why they should support your event/fundraiser/initiative. Then include a detailed explanation of what deliverables sponsors can expect to receive from you, and a section about who you are and why your team is the best for the job. Finally, be sure to include the all-important pricing, terms, and sign-off section to close the deal.

Because then you'll be flying blind! Sending sponsorship decks as PDFs gives you no insight into what happens with your proposal after it's in your prospective sponsor's hands.

Proposify's proposal software lets you send your sponsorship agreements online. That means you will be able to track exactly how your pitch is progressing from the second you send it to the minute your new sponsor signs on the dotted line.

Corporate sponsorship bids follow all the same rules as conventional sponsorship. While it's natural to want to default to a more professional, formal (and by nature, more toned-down and boring) pitch document, remember, we're all human! There's no reason a professional sponsorship package can't be well-designed, complete with images and video, or include an emotional cover letter designed to tug at the heart strings. Not only will it stand out from the other boring proposals, but it will help create a stronger connection with your potential sponsors.

There are many ways to send a sponsorship proposal to a client. But some are far more efficient than others. The best and most efficient way is to email your client a link to an online proposal document.

That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program.

Data from millions of proposals shows that the most successful sponsorship proposals are around 11 pages long. Those 11 pages are then best organized into 7 sections. Each section serves a purpose in telling your story, and they're all included in this free sponsorship proposal template.

A successful sponsorship pitch deck must include everything your potential client needs to make an informed decision. Remember to only include essential information so they don't get distracted by unnecessary details.

Some sponsorship proposal must-haves include a persuasive sponsorship letter or executive summary, a compelling description of your event or initiative, a description of what sponsors will get in return for their investment, and clear terms and conditions.

When submitting a sponsorship request, it's important to let your story shine through. Your story will help make your proposal stand out from the crowd and stick in the mind of a potential sponsor.

Don't be afraid to talk up what makes you and your event or initiative different. Do this by clearly describing what you do, and why you're the best at it. Don't sell yourself short, either. The best way to do this is by presenting clear pricing options

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.