Sponsorship Proposal Template To Close Deals

Not-for-profit agencies, charities, foundations, and event managers who are seeking sponsorship support for their events can customize this sponsorship proposal template. It offers an simpler way to create a professional sponsorship request for potential corporate partners for your next event, be it a music festival, charity fundraiser, cultural or sporting event.

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All Proposify proposal templates are 100% customizable.

What is included in this sponsorship proposal template?

Everything you'll need to convince potential sponsors to sign on the dotted line! This example sponsorship proposal template outlines the format to request corporate sponsorship with sections like event description, sponsor benefits, sponsorship options, event management team, and event terms and conditions.

An Eye-Catching Cover

No sponsorship deck is complete without an impressive cover designed catch the attention of a potential sponsor.

Proposify's intuitive document editor makes it easy to customize the cover of this free sponsorship proposal template to ensure it reflects the aesthetic of your event.

Example cover for free sponsorship proposal template.
Sample executive summary or cover letter for an event sponsorship proposal.

A Sponsorship Letter

The sponsorship letter or executive summary is one of the most important sections of your sponsorship proposal. It's one of your key assets when securing corporate sponsorship for an event.

This free sponsorship proposal sample contains an example sponsorship letter to get you inspired. Use this section to tell your story and persuade potential sponsors to invest in your event.

Your Unique Differentiator

What is it about your event, fundraiser, or initiative that sponsors won't be able to miss?

Is it your unique marketing channels? Your proven track record? Your raving fans? Whatever it is, this section of your sponsorship pitch is where you lay it out.

This free sponsorship proposal template includes examples to get you started. And because this entire template is 100% customizable, you can easily adjust and rewrite to add your own voice and colour as you go.

This section of the sponsorship proposal template contains an example unique differentiator.
Example about us or our team section for an event sponsorship proposal.

About Us

Use this section of your sponsorship packet template to introduce your team.

This is where you put some faces to names and inject some humanity into your sponsorship bid! What are your unique expertise? How do you approach sponsor relations?

Make your new sponsors feel comfortable and excited about the prospect of doing business with you and your team.

Deliverables, Timeline, and Process

How will the sponsorship look and feel for prospective sponsors? This section of the free sponsorship agreement contains a breakdown of the deliverables, timelines, and process for this sponsorship.

You want to be detailed, but not include so much information that it's overwhelming. Use our professionally written copy as a guide for length and detail, and edit to include the specifics of your sponsorship request.

Sample sponsorship timeline, deliverables, and scope page in a free sponsorship proposal template.
Sample pricing page for a corporate sponsorship proposal template.

Pricing Page

The pricing or costs page of your sponsorship deck is the place to list and describe the financial commitment for your potential sponsors.

Proposify's interactive pricing makes it easy to present package tiers, pricing descriptions, optional extras, and taxes in a clear and intuitive format. It makes it easy for your sponsors to buy, so much so that proposals that use Proposify's interactive pricing are 115% more likely to close.

Plus, using payment integrations in your sponsorship proposals to secure deposits increases close rates by 90%.

Terms & Conditions and Sign-Off

This free sponsorship proposal template comes with pre-written terms & conditions that are ready to use or edit to suit your own terms.

Once your new sponsor is ready to sign, Proposify's legally-binding, secure, and completely free electronic signatures make closing the deal fast and simple.

Sample contract or terms and conditions and electronic signature page for an example sponsorship proposal.

Tips for creating a winning sponsorship proposal

Dominate your next sponsorship pitch with these data-driven proposal tips.

Including images in your sponsorship pitch can increase your close rate by up to 26%

Events are all about the visuals. So why are so many sponsorship proposals bland, text-based documents?

Adding imagery to your sponsorship bids doesn't only help them reflect the nature of your event or initiative, it can help improve your close rate, too.

This free sponsorship proposal template includes example images that you can easily switch out for your own branded material.

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Sponsorship pitches are significantly more likely to be successful when esignatures are used for sign-off

Including places for both you and your new sponsor to electronically sign-off on your sponsorship agreement can increase success rates by 465%.

Esignatures also help sponsorship deals close up to 60% faster.

This free sponsorship proposal template comes built-in with a legally binding, secure esignature tool so can capture your new sponsors' signature with ease.

esignatures get 32 percent faster sign-off

Use video in your sponsorship pitch to bring your bid to life.

Including video in your sponsorship proposal is a great way to keep your pitch concise, convincing, and focused on the benefit of supporting your event.

Plus, sponsorship proposals with video content have a close rate 103% higher (in other words… DOUBLE) than those without.

It's easy to embed your video content in this free sponsorship proposal sample. There are no size limits, no slowing you down, and you can upload from any platform.

embed video in proposal documents

Proposify proposals have a 23% higher close rate than the event industry average


of winning proposals close within 24 hours or less


Sponsorship proposals sent through Proposify enjoy a 79.5% open rate

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Frequently asked questions about sponsorship proposal templates

What is a sponsorship proposal?

A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program.

How do I write a sponsorship proposal?

The best sponsorship proposals are concise summaries of why your potential sponsor should invest their resources in your event. To be effective, sponsorship bids need to be convincing, well-written, and organized into sections for easy reading.

This example sponsorship proposal template contains pre-written, professional sections that are ready to use or switch out with text of your own.

What makes a good sponsorship proposal?

A successful sponsorship pitch deck must include everything your potential client needs to make an informed decision. Remember to only include essential information so they don't get distracted by unnecessary details.

Some sponsorship proposal must-haves include a persuasive sponsorship letter or executive summary, a compelling description of your event or initiative, a description of what sponsors will get in return for their investment, and clear terms and conditions.

Why not just send my sponsorship proposal as a PDF?

Because then you'll be flying blind! Sending sponsorship decks as PDFs gives you no insight into what happens with your proposal after it's in your prospective sponsor's hands.

Proposify's proposal software lets you send your sponsorship agreements online. That means you will be able to track exactly how your pitch is progressing from the second you send it to the minute your new sponsor signs on the dotted line.

How do I send a sponsorship proposal to a prospective sponsor?

There are many ways to send a sponsorship proposal to a client. But some are far more efficient than others. The best and most efficient way is to email your client a link to an online proposal document.

That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

How do I get a sponsorship proposal signed?

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

Can I edit this sponsorship proposal template?

You sure can. All Proposify templates are 100% customizable.

How many pages should a sponsorship proposal have?

Data from millions of proposals shows that the most successful sponsorship proposals are around 11 pages long. Those 11 pages are then best organized into 7 sections. Each section serves a purpose in telling your story, and they're all included in this free sponsorship proposal template.

What should a sponsorship proposal include?

The very first section of your sponsorship proposal should be a well-designed, eye-catching cover. Next comes a sponsorship letter to sell your potential sponsors on why they should support your event/fundraiser/initiative. Then include a detailed explanation of what deliverables sponsors can expect to receive from you, and a section about who you are and why your team is the best for the job. Finally, be sure to include the all-important pricing, terms, and sign-off section to close the deal.

How do you ask a company to sponsor you?

When submitting a sponsorship request, it's important to let your story shine through. Your story will help make your proposal stand out from the crowd and stick in the mind of a potential sponsor.

Don't be afraid to talk up what makes you and your event or initiative different. Do this by clearly describing what you do, and why you're the best at it. Don't sell yourself short, either. The best way to do this is by presenting clear pricing options.

How can I get corporate sponsorship for an event?

Corporate sponsorship bids follow all the same rules as conventional sponsorship. While it's natural to want to default to a more professional, formal (and by nature, more toned-down and boring) pitch document, remember, we're all human! There's no reason a professional sponsorship package can't be well-designed, complete with images and video, or include an emotional cover letter designed to tug at the heart strings. Not only will it stand out from the other boring proposals, but it will help create a stronger connection with your potential sponsors.

Why do I need a Proposify account to use this template?

When you sign up with Proposify, you get access to this template and every other template in our extensive template gallery. You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

Use this free sponsorship proposal template to dominate your next deal.

Grab this free, customizable template now and get ready to crush your next sponsorship pitch.

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

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Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

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We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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