You already know how a compelling and cohesive brand is critical to the success of your B2B franchise and you ensure it’s consistent across all touch points of your business. Or, almost all touch points…what about the proposals your franchisees are sending out to prospective customers?
Often neglected, proposals act as the Chief Closing Officer for your franchise’s services — they represent you, your business, your services, and your reputation. Rogue franchisee proposals are everywhere, potentially damaging your brand right under your nose. Meanwhile, a fragmented or inconsistent sales experience dilutes customer confidence—lowering sales and leaving franchise owners wondering what happened.
When you take control of your franchisees’ proposals and ensure they’re always on brand, you can build up trust, boost closing rates, and keep customers coming back for more.
In this guide, we dive into common proposal mistakes that may be killing your brand. Plus we cover the strategies and software you need to take control once and for all.