Business
Need Sales, Feedback or Business Advice? One Simple Rule For Effective Cold Outreach
Connecting with people for sales, advice, feedback, and partnerships is paramount to running a successful business. Here’s how to reach out to strangers in a way that’s respectful and gets a response.
5 Ways to Align Your Marketing and Sales Teams
While the legendary marketing and sales rivalry may be older than the cold call, aligning their activities is critical to improving business performance, and profit. When sales and marketing work together, they can impact ROI, productivity, and growth. Here's how to align your teams.
Stop Hustling and Grinding. Start Working Lazier and Smarter
If you talk to most entrepreneurs these days, they’ll proudly announce how long and hard they hustle 24/7 to “kill it”. Here’s why that’s not healthy for you, or your business.
6 Ways Your Customers Behave Irrationally & What You Can Learn From It
According to behavioural economics, we’re all irrational consumers, making poor decisions that make no sense. Understanding the motivation behind how your customers will behave predictably irrationally could give your business a competitive edge.
Stop the Millennial Madness: Why This Generation Isn’t as Mysterious as You Think
Demographics can be valuable to marketers and business owners but the obsession with Millennials as either saviour or sinner can actually stagnate your growth and blind you to new opportunities.
Going after that Big, Public Sector Client? 4 Steps to Make it Profitable
Working with government clients is very different from working with private companies. Here are four things to consider to battle the red tape and bureaucracy that can ruin a public sector project's profitability.
Beyond the Brainstorm: How to Be a Better Collaborator
Effective collaboration is essential to the success of your business. It can lead to new solutions, skills, products, services, and bring your team closer together.
What I Learned About Business From My Single Mom & Entrepreneur Dad
My parents have had very different careers. But I've learned valuable lessons from them both in terms of how I approach work, business, and entrepreneurship.
From Freelance to Full Time: My Return to the Office
There’s a lot of advice out there about making the jump to freelance. How to set yourself up, the highs and lows. Fewer people talk about what it’s like when you go from freelance back to full time. I did it and lived to tell.
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