Qwilr vs. PandaDoc: Our Honest Comparison

Quick Summary

The proposal software you choose can make or break your sales workflow. If you're stuck between Qwilr and PandaDoc, you're not alone. In this guide, we compare both tools based on real user feedback, features, and frustrations, and reveal why Proposify might be the best choice for closing deals faster.

Searching for the Right Proposal Solution?

Qwilr and PandaDoc are go-to choices for many winning teams. They both promise sleek proposals, faster workflows, and better close rates.

But do they really deliver on those promises? And which one is the right fit for your business? Let’s take a closer look at how they stack up and what that means for your ability to close deals.

Why Listen to Us?

We’ve helped thousands of sales teams build better proposals, track client engagement, and close deals with confidence. We know proposal software because we built it.

Here’s how one customer described the impact Proposify had on their sales process:

If you’re comparing tools with closing in mind, this breakdown is written to help you make the right call.

Qwilr vs. PandaDoc: Key Differences

Qwilr Offers Visual Polish, PandaDoc Is More Traditional

Qwilr proposals are designed to feel like interactive web pages. It offers a library of thousands of images and videos, along with block-level templates that make it easy to create visually engaging, on-brand proposals without starting from scratch.

For teams that care about how their proposals look and feel, this is where Qwilr stands out.

PandaDoc also offers templates and a drag-and-drop editor, but the final output is more traditionally document-like. It’s built for structure and works better for contracts, SOWs, and internal documents than for creating more immersive experiences.

Qwilr Focuses on Core Integrations, PandaDoc Goes Deeper

Qwilr focuses on a few essential integrations with tools like HubSpot, Salesforce, and Zapier. It works well as a standalone tool or for teams with simple workflows.

PandaDoc, on the other hand, integrates with a much wider range of CRMs and tools. It supports more advanced sales automation and is a better fit if your proposals are part of a connected, multi-step process.

Qwilr Is Built for Simplicity, PandaDoc Packs in Features

Qwilr’s interface is clean and easy to learn. It’s a good fit for teams that want to create proposals quickly, with minimal training or setup required.

PandaDoc includes more advanced features like approval workflows, content libraries, and conditional logic, but that also makes it more complex. It can take longer to get comfortable with, especially for new users.

Qwilr Supports Standard Payment Methods, PandaDoc Gives You More Options

QwilrPay lets you collect payments via credit card, direct debit, and ACH, covering the basics for most sales teams. It works well for straightforward, one-time transactions; however, users occasionally report issues with setup or delivery.

PandaDoc supports a wider range of payment providers, including Stripe, PayPal, Square, QuickBooks Online (Premium), FreshBooks (Premium), and Authorize.net. It’s a better fit for teams that already manage billing through accounting platforms or need more flexibility in how they collect payments.

What Is Qwilr?

Qwilr reimagines how proposals are delivered by making them interactive and web-based.

Instead of sending traditional PDFs, Qwilr proposals are shared as mobile-friendly web pages offering a more engaging and dynamic experience for clients.

The platform includes drag-and-drop content blocks, interactive pricing tables, embedded media, and a built-in image and video library powered by Unsplash. Teams can quickly assemble polished, on-brand proposals that feel more like landing pages than static documents.

Qwilr is especially useful for agencies, consultants, and sales teams who want to stand out with a modern, visually forward approach to selling.

Key features

• Interactive Design & Content Blocks: Use pre-built templates at the block level, like team intros, timelines, and pricing tables, to assemble proposals quickly without needing a designer. 
• Extensive Media Library: Access thousands of stock images and videos integrated via Unsplash to make proposals visual and engaging. 
• Drag-and-Drop Builder: Intuitive layout control lets you reorder content sections easily, even create multi-column layouts, without complex formatting. 
• Built-In Signatures & Payments: QwilrPay supports credit cards, ACH, and direct debit, all embedded in the same live document for a seamless experience. 
• Engagement & Analytics: Get real-time alerts when a prospect opens your proposal, plus data on which sections they viewed and for how long. You can even classify “high engagement” actions to prioritize follow-ups.
• CRM & Workflow Automation: Integrates with HubSpot, Salesforce, Pipedrive, and Zapier. Use automation to auto-generate proposals or map key data into templates.

Pricing

Starting around $35/user/month for the Business plan, with an Enterprise tier from approximately $59/user/month. Free trials are available.

Pros and Cons

Pros

• Interactive, web-based proposals that feel modern and professional
• Drag-and-drop builder with pre-designed content blocks
• Built-in image and video library via Unsplash
• Mobile-friendly experience for clients
• Integrated e-signature and payment collection (via QwilrPay)
• Quick setup and easy to use, even without design skills

Cons

• Limited layout flexibility beyond pre-set blocks
• Fewer integrations and automations compared to alternatives
• Customization constraints for advanced branding or multi-stage workflows

What Is PandaDoc?

PandaDoc is a document automation platform that goes beyond proposals. It supports the entire document lifecycle, including proposals, quotes, contracts, and agreements. It helps teams streamline workflows, stay organized, and collect legally compliant e-signatures in one place.

Key features

• Drag-and-Drop Document Builder: Create detailed proposals, contracts, and quotes using reusable content blocks, variables, and interactive pricing tables.
• Template Library & Brand Controls: Store custom company templates, apply consistent branding, and reuse content team-wide.
• CRM & Workflow Integrations: Connect to HubSpot, Salesforce, Pipedrive, Zoho, and more. Workflow automations, approval rules, and bulk SEND tools are available in higher tiers.
• Built-in Payments: Supports Stripe, PayPal, Square, QuickBooks Online (Premium), FreshBooks (Premium), and Authorize.net integrations for embedded payment collection.
• Document Analytics & Tracking: Track document opens, time spent per section, and template usage. Automated reminders and audit trails keep deals moving
• Enterprise Features (Enterprise Plan only): Includes CPQ, API access, smart conditional content, single sign-on (SSO), team workspaces, notary services, and advanced custom workflows

Pricing

PandaDoc offers a range of plans depending on your team’s needs. The Essentials plan starts at around $19 per user per month and covers basic document creation and e-signatures. The Business plan, which includes more advanced features like CRM integrations, content libraries, and workflow automation, starts at approximately $49 per user per month.

For larger teams or organizations with complex needs, the Enterprise plan offers advanced features like custom roles, API access, and SSO but pricing is custom and requires a sales conversation.

There’s also a free eSign plan, which allows for unlimited documents and legally binding signatures, but with limited features.

Pros and Cons

Pros 

• Comprehensive toolset for proposals, quotes, contracts, and e-signatures
• Strong integration support with CRMs and payment platforms
• Built-in analytics to track views, time spent, and engagement
• Easy-to-use interface, even with advanced features
• Unlimited document uploads and e-signatures on all paid plans

Cons

• Can feel overwhelming for smaller teams due to feature depth
• Advanced customization may require external tools or design help
• Premium support is limited to higher-tier plans

Best Alternative to Qwilr & PandaDoc: Proposify

If Qwilr impresses with visuals and PandaDoc overwhelms with features, Proposify finds the sweet spot: control, visibility, and close-rate impact.

It’s built for sales teams who need to create, send, track, and close proposals without giving up brand consistency, team coordination, or deal velocity. Proposify isn’t trying to be everything to everyone. It’s focused on doing proposals better than anyone else.

Whether you’re sending five proposals a week or five hundred, Proposify helps your team stay organized, look polished, and close faster. Its analytics guide your follow-up, and its design flexibility lets you deliver proposals that actually reflect the quality of your brand.

Key features

Purpose-Built Proposal Editor

Proposify’s drag-and-drop editor is tailored for sales. Build multi-section proposals with flexible layouts, dynamic pricing tables, embedded media, and reusable content blocks that keep your messaging sharp and consistent.

Section-Level Analytics

Track exactly how long a prospect spends on each section of your proposal. Get insights that help your reps follow up with precision.

Powerful Content Management

Organize your most-used proposal elements into a shared content library. From case studies to pricing options and legal terms, your team can quickly pull in the right pieces without starting from scratch every time.

Secure, Legally Binding E-Signatures

Collect signatures confidently with built-in, legally binding e-signatures. Designed for compliance and client convenience, our e-signatures give you the flexibility to close with confidence without extra tools or add-ons. 

Approval Workflows & Expiry Controls

Set internal approvals, define user permissions, and add automatic expiry dates to proposals with document automation features designed to keep deals moving.

Deep CRM Integrations

Integrate natively with CRMs like HubSpot and Salesforce to connect deals, contacts, and activity. Sync proposals with your pipeline so everything stays visible and up to date.

On-Brand Design Flexibility

Maintain visual consistency with custom fonts, colors, and themes. Whether you use Proposify’s in-house design services, use one of our customizable proposal templates,  or build templates yourself, proposals reflect your brand without compromise.

Support That Partners With You

From onboarding to advanced design assistance, Proposify’s support team is known for fast, human help. Live chat, guides, training, and direct design help are all available when you need them.

Pricing

Proposify keeps pricing transparent and simple. Plans start at $49/user/month with all core features included. There’s also a Team plan with higher limits and custom roles, and an Enterprise plan for organizations needing SSO, advanced permissions, and tailored onboarding.

Pros and Cons

Pros 

• Built specifically for sales documents (proposals, SOWs, quotes, contracts, etc.)
• Superior design flexibility without needing external tools
• Section-level tracking and actionable analytics
• Exceptional customer support and onboarding
• Custom template design services available
• Strong focus on sales team workflows and control

Cons

• Limited payment capture features compared to PandaDoc
• Integrations not as wide as PandaDoc, but deeper with HubSpot/Salesforce

Qwirl vs. PandaDoc vs. Proposify: Feature Comparison

Why Do People Choose Proposify?

Clear Pipeline Visibility at Every Stage

Sales leaders and reps can track proposals from draft to signature, see who’s viewed what, and follow up based on real-time engagement. The built-in dashboard gives teams total control and removes the blind spots that stall deals.

Analytics That Drive Action

Where Qwilr shows views and PandaDoc tracks pages, Proposify goes deeper. You get section-by-section analytics that reveal exactly what prospects care about, so your next follow-up hits the mark.

Design Control Without Creative Bottlenecks

Your team doesn’t have to choose between fast and beautiful. With Proposify, anyone can build on-brand, client-ready proposals using flexible layouts, reusable content blocks, and fully customizable templates.

Sales-Focused Features

Proposify is built for sales teams, not just document management. Approval workflows, content libraries, custom roles, reminders, and expirations all work together to keep your proposals moving and your team aligned.

Exceptional Support That Actually Shows Up

When something breaks, you won’t be stuck waiting. Proposify’s customer support team is fast, knowledgeable, and consistently praised for being both human and helpful. You also get onboarding, training resources, and even custom design help when needed.

Conclusion

Choosing the right proposal software is about choosing the tool that aligns with how your team sells. If you want something visual and web-like, Qwilr may fit. If you need all-in-one document automation, PandaDoc covers that base.

But if you’re focused on closing more deals, tracking engagement, and managing proposals with precision, Proposify is built for you. Get started with Proposify here.