What do most sales calls look like? They’re a back-and-forth of questions, answers, tangents, and discovery. What do most sales call coaching sessions look like? Linear, do-this-then-that checklists that don’t fully prepare sales reps for the messy reality of a successful sales call. Here’s how Proposify’s VP of Sales uses proposals to train his salespeople on the practical skills that help them tell the story of the sale and win with it.