Digital agencies usually rely on the logic of metrics and the safety of statistics to win over their clients' minds. But humans are emotional creatures. To get past your clients' bullshit buffer, you need to tap into their deepest emotions and tug at their heartstrings.
This 7-step process helps you bridge the gap between your team and your non-technical clients to understand their needs, communicate effectively, and manage expectations.
Prospecting is simply a matter of researching companies who would make your ideal client, reaching out to them, and offering them a compelling reason to get back to you. Do this with enough prospects, at the right time and follow up as many times as it takes, and you'll find new leads and an increase in conversion.
If you are a successful freelancer with a vision to create your own design or marketing agency, you are about to embark on one of the biggest emotional roller coasters of your career. Owning an agency is both fun and rewarding, but is also stressful and terrifying, sometimes all at the same time.
Project managers: the most powerful, and yet under-appreciated, person in a creative agency. Here's how to say thank you, show some appreciation, and stay on your PM's good side while they're herding all those "cats".
Ahhhh, awards shows. The red carpet, the beautiful people in Spanx, the stalker fans, Ryan Seacrest. But I’m not here to talk about that kind of awards show; I’m here to talk about design/advertising awards. Not quite the same thing as the Oscars but just as self-congratulatory and everyone is just as hungry.
My 5 year-old son, Micah, came to me with a simple request: “Can you make me a birthday card?” A few of his friends at school had just mailed their cards to the class, and there was some stiff competition.
Every now and then, we look to fictional characters for inspiration. Here are 5 things we can learn from the Clown Prince of Crime about how to lead a team.
While I hate to stereotype the agency folks I've met over the years, they do tend to fall into certain categories, whether it's a small boutique or big-ass business. So here’s an unofficial list of the agency people you likely know and "love".
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