Your business may have the smartest smarty-pants in your industry but if you can’t convince potential clients of that, then none of it matters. The whole point of a proposal is to persuade your prospect to say yes. Here’s how to write a business proposal that convinces clients and converts like a rainbow-pooping unicorn, with compelling examples from the masters of persuasive writing: advertisers.
Working with government clients is very different from working with private companies. Here are four things to consider to battle the red tape and bureaucracy that can ruin a public sector project's profitability.
Growing an agency can be stressful, fun, and rewarding all at the same time. As the owner, it’s your job to keep a close eye on key performance indicators (KPI) to ensure your business runs smoothly and stays in the black.
Building digital experiences on behalf of your clients is one thing, profiting from the work is another. Here’s how to put something out into the world that works, makes your client happy, and makes sure you don’t lose your shirt.
If you’re not including case studies in your proposals, you’re missing out on a huge opportunity. When it comes to winning new work, case studies are more than the icing on the cake, they’re the proof that’s in the pudding.
In my opinion and based on years of experience, I feel the RFP system is not built for freelancers or small agencies. But if you must get involved in RFP responses, I'm sharing my tips for keeping your sanity intact.
You’ve probably used the well worn analogy comparing building a web application to a building a house. Both are big, complex and difficult to accurately estimate. No news here, you’ve all heard it before.
Proposals can be a daunting task when you're starting your own freelance business or consultancy. The first step is understanding what goes into a successful proposal and pre-qualifying your lead. I'll also share a basic structure to build your template from.
This 7-step process helps you bridge the gap between your team and your non-technical clients to understand their needs, communicate effectively, and manage expectations.
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