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The new year is a time when most of us are thinking about personal goals we want to achieve, whether it’s improving our health, learning a new hobby, or simply spending more time with people we love. But it’s also a great time to look at the big picture when it comes to our business.
"This job would be great if it wasn't for the fucking customers." — Randal Graves in Clerks (1994).
Jason Swenk is an entrepreneur from Atlanta Georgia. He ran a digital agency for over 12 years and grew it to over 100 people, working with clients like Hitachi, AT&T, Coke and Legal Zoom.
If I say the word ‘tradeshow’, it likely conjures up visions of endless avenues of blue drapes, promotional stress balls, blank-faced exhibitors, and enough lanyards to lasso the entire Texas Stampede Rodeo.
If there’s one thing I’ve learned since becoming immersed in the startup world it’s that data, more so than gut intuition, should drive the majority of your decisions. Interestingly, when I ran my agency I tended to go with my gut more than I monitored metrics.
The other day my Facebook feed told me I can get a professional logo designed for only five dollars and asked me to crowdfund a startup whose artificial intelligence engine will design my website for me, like the self-cleaning oven of websites.
Every agency wants creatively fulfilling work. But how many of us make our own opportunities instead of waiting for the phone to ring? I sit down with Mike Hachey to discuss how they did just that and got phone calls from most of the major NHL teams for new projects as a result.
As a small agency or business striving to grow and manage that growth, at some point you’ve likely arrived at the cross roads of “Do I hire more employees or should I look for sub-contractors?”
In my opinion and based on years of experience, I feel the RFP system is not built for freelancers or small agencies. But if you must get involved in RFP responses, I'm sharing my tips for keeping your sanity intact.
Like most designers, I was taught from the get-go that being a designer is as much about having clients as it is about your skills as a designer. The idea that everything we design is tailored for someone who pays us. The business of design - consultations, writing design briefs, presenting concepts, handling client feedback, and sending invoices - was taught as a skill as important as being good at Photoshop.
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